Coyne PR "Pinks" a Relationship with BreastCancer.org to Raise Awareness for Pink Season and Rock the Ribbon
Parsippany, N.J., August 24, 2010 – Coyne Public Relations today announced that it has been selected to work with Breastcancer.org, the world's most trafficked online resource for expert-reviewed breast health and breast cancer information. The agency will be highlighting the great work that breastcancer.org is doing and maximizing media coverage for Pink Season and their Rock the Ribbon 10-Year Anniversary Celebration. The account will be led by the agency’s health care practice.
“Breastcancer.org has had a tremendous impact on raising awareness and educating the public about breast cancer,” said Rich Lukis, President of Coyne PR. “This is one of those rare accounts where helping the organization reach its goals means helping women and families affected by breast cancer, and that is something our team at Coyne PR is really passionate about.”
Coyne PR is currently developing story angles and securing interviews and article placements for Dr. Marisa Weiss, Founder and President of Breastcancer.org for October (Breast Cancer Awareness Month) issues of long-lead magazines. In addition, the team developed and is executing upon a traditional and social media strategy surrounding the Rock the Ribbon lead-up events and gala concert and fundraiser on October 30, featuring Harry Connick, Jr.
ABOUT BREASTCANCER.ORG:
Breastcancer.org is a nonprofit organization dedicated to providing the most reliable, complete, and up-to-date information about breast cancer. Our mission is to help women and their loved ones make sense of the complex medical and personal information about breast cancer, so they can make the best decisions for their lives. For more information visit www.breastcancer.org.
Lucky Number Seven: Coyne Public Relations Receives Seven PR News' Platnum PR Award Nominations
Parsippany, N.J., August 9, 2010 – Coyne Public Relations President Richard Lukis today announced that the agency was named a finalist for seven PR News’ Platinum PR Awards, across a range of categories and clients. This year’s Awards received more than 800 entries.
“We are privileged to work with clients that we have a great passion for, and who let us run with our creativity,” said Richard Lukis, president of Coyne PR. “It is an honor to have our work recognized by PR News and we are grateful to get so many nods this year.”
The following clients and campaigns were named as finalists in the PR News’ Platinum PR Awards Competition:
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Hasbro – Candy Land’s Sweet 60th Birthday Celebration, for Anniversary Campaign
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Sealed Air Corporation – The Pop Heard Round the World: Bubble Wrap’s 50th Birthday, for Anniversary Campaign
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Sealed Air Corporation – The Pop Heard Round the World: Bubble Wrap’s 50th Birthday, for Media Relations
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Medco Health Solutions – A Prescription for Change: Communicating the Safety Platform, for Branding
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Shell Lubricants – Hitting the Jackpot with the New Pennzoil Ultra Launch, for Media Event
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Shell Lubricants – The Revitalization of Quaker State, for Re-Branding
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Goodyear Tire & Rubber Co. – Goodyear “Get There” Awards, for Satellite Media Tours
The winners and honorable mentions will be announced at a luncheon ceremony on October 5 at the Grand Hyatt in New York City.
ABOUT THE PR NEWS’ PLATINUM PR AWARDS:
PR News' Platinum PR Awards salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic PR arena. The coveted awards set the industry benchmark for excellence across all areas of PR. The winners of the Platinum PR Awards are from corporations, agencies and nonprofits large and small who took chances, made tremendous strides and understand the power of public relations.
Coyne Public Relations Expands its Digital Practice
with Industry Leading Veteran
Digital Strategist and Thought Leader Tracy Shea Joins Coyne Public Relations from Edelman Public Relations
Parsippany, N.J., July 8, 2010 – Coyne Public Relations today announced that digital media veteran Tracy Shea has joined the agency’s expanding digital practice as senior vice president of digital media, effective immediately.
In his new role at Coyne PR, Shea will be providing strategy, developing and executing digital/social media programs and adding bench strength to the agency’s digital department to further position Coyne PR as a dynamic leader in the social media and digital realm. In his leadership role, Shea looks to expand the agency's digital, social and alternative offerings.
“Tracy Shea is a very exciting addition to the agency and a real game changer for us,” said Rich Lukis, president of Coyne Public Relations. “His vast experience bridges the gap between traditional and digital media, making him a true asset to both our staff and our entire roster of clients.”
Shea joins Coyne Public Relations from Edelman Public Relations, where most recently he held the post of Senior Vice President, U.S Creative. During his tenure with Edelman, he oversaw strategy and execution for traditional and alternative content/communication. He developed interactive/digital strategies and drove creative direction and implementation for a range of high profile clients, including Starbucks, Ebay, AstraZeneca and Trojan, among others. These programs have included episodic video, user generated content, contests, sweepstakes and other viral and video-centric tactics. Successful strategies have also included public engagement, allowing the audience to craft the message, engaging in real-time discussions and transparency to build trust.
An early adopter, Shea has used the varied and rapidly changing social media trends to establish benchmarking goals of audience reach and positioning, generating buzz and "word of mouth" marketing housed where the intended audience "lives" online. Some of his successes include the development of a cross country road trip to promote Starbucks Via; the launch of a digital Newsroom for resort chain Iberostar to distribute media to broadcast, bloggers and print journalists; and the creation of distance learning vehicles to digitally engage consumers, professionals and companies in interactive forums.
Tracy is also the Creative Director and Co-Executive Producer for the Emmy Award-winning, “Toni On!” series, a global travel, lifestyle and entertainment series airing on Tribune Broadcasting affiliates and in National syndication.
Coyne PR Automotive Team Wins Four Honors at the 2010 PRSA Houston Excalibur Awards for Excellance
Recent Wins Cap 11 Awards and Honors in 2010 for Automotive Team
Parsippany, N.J., July 6, 2010 – The Coyne PR automotive team has taken home four awards in the 2010 PRSA Houston Excalibur Awards for Excellence, which honors outstanding professional accomplishments in the development and execution of comprehensive public relations programs and individual communications tactics.
“These recognitions speak to dedicated hard work and creativity devoted by our passionate team,” said Joe Gargiulo, Vice President at Coyne Public Relations. “We are proud to share these honors with our great clients.”
The Coyne PR automotive team has now amassed more than 50 industry awards in five years. Honors received in the 2010 PRSA Houston Excalibur Awards for Excellence include:
In the “Product Launch” category, Coyne PR and Quaker State have won the Gold Excalibur Award for the campaign, “The 2009 Revitalization of Quaker State.”
In the “Satellite Media Tour” category, Coyne PR and Shell Lubricants have won the Gold Excalibur Award for the campaign, “Motor Oil Matters.”
In the “External Communications Campaign” category, Coyne PR and Shell Lubricants have won the Silver Excalibur Award for the campaign, “Motor Oil Matters.”
In the “Special Event/Trade Show” category, Coyne PR and Shell Rotella have won the Bronze Excalibur Award for the campaign, “Shell Rotella Energized Protection Portfolio Launch.”
During the 2010 award season, the team took home a total of nine awards and two honorable mentions, including recent honors in the PRSA-NJ Pyramid Awards, American Marketing Association’s Houston Crystal Awards, PRSA-NY Big Apple Awards and the International Mercury Awards.
The Coyne PR automotive team’s honors in the 2010 PRSA-NJ Pyramid Awards, the annual awards ceremony from the New Jersey Chapter of PRSA celebrating excellence in public relations:
In the “Marketing Communications,” Coyne PR and Goodyear won the award for the campaign, “Goodyear Assurance Fuel Max – Going the Extra Mile.”
In the “Special Programs” category, Coyne PR and Quaker State have earned an Honorable Mention for the campaign, “Quaker State’s Wear Wars.”
In the “Media Relations” category, Coyne PR and Rain-X have earned an Honorable Mention for the campaign, “Groundhog Day Safety Campaign.”
The Coyne PR automotive team’s honors in the 2010 AMA Houston Crystal Awards, Houston’s premier event, honoring Houston’s best marketing work:
In the category of “Marketing Campaign - New Market Segment/Product Launch,” Coyne PR and Quaker State won the award for the campaign, “The Quaker State Wear Wars.”
The Coyne PR automotive team’s honors in the PRSA-NY 2010 Big Apple Awards, which recognize the accomplishments of public relations professionals in the tri-state area:
In the “Marketing and Consumer Products; Other” category, Coyne PR and Goodyear won the award for the campaign, “Goodyear Assurance Fuel Max – Going the Extra Mile.”
The Coyne PR automotive team’s honors in the 2009-2010 International Mercury Awards, which recognizes the most outstanding, creative work in communications:
In the “Publicity, Product Launch” category, Coyne PR and Goodyear won a 2010 Silver Award for the campaign, “Goodyear Assurance Fuel Max.”
In the Special Events, Brand Awarness/Recognition” category, Coyne PR and Goodyear won a 2010 Silver Award for the campaign, “Goodyear Assurance Fuel Max.
COYNE PUBLIC RELATIONS WINS BEST PAPER AWARD AT PRESTIGIOUS CORPORATE COMMUNICATION INTERNATIONAL CONFERENCE (CCI)
Agency Recognized for Social Media Thought Leadership
Parsippany, N.J., June 11, 2010 – Coyne Public Relations announced today that it has received global recognition for its thought leadership in social media at the annual Conference on Corporate Communication, held June 4 through June 7 at Wroxton College in Oxfordshire, England.
Coyne PR won first place in the Practioners category for its paper titled, “Mapping and Leveraging Influencers in Social Media to Shape Corporate Perceptions.” The paper, presented by Coyne PR Vice President Norman Booth, provides an overview of a customizable Influencer Index, a valuation algorithm to help brands identify key influencers and evaluate online conversation points.
The annual Conference on Corporate Communication is sponsored by Corporate Communication International (CCI) at Baruch College/CUNY (USA) in association with Corporate Communications: An International Journal published by Emerald Group Publishing Limited (UK). The 2010 conference attracted scholars and practitioners from around the world to exchange information and explore the influence of globalization on the corporate communication profession as it relates to theory, practice, roles, processes, and ethics.
“This award is a testament to the thought leadership that drives our strategic approach and creative thinking for each and every one of our clients,” said Richard Lukis, President of Coyne Public Relations. “This index is an invaluable tool for all companies looking to navigate the social media space to reach their consumers.”
Papers presented at the conference were included in the Conference on Corporate Communication 2010 Proceedings published by CCI. Papers are also considered for publication in Corporate Communications: An International Journal.
ABOUT CORPORATE COMMUNICATION INTERNATIONAL AT BARUCH COLLEGE/CUNY
Corporate Communication International at Baruch College/CUNY is a global center for information and knowledge on corporate communication. Devoted to the theory and practice of corporate communication, CCI provides world-class, research driven programs for corporate practitioners, scholars, students, policy makers and the general public.
COYNE PUBLIC RELATIONS RECOGNIZED WITH
SIX HONORS
AT PRSA-NJ PYRAMID AWARDS
Parsippany, N.J., June 10, 2010 – Coyne Public Relations was the recipient of six honors last evening at the Pyramid Awards, the annual awards ceremony from the Public Relations Society of America’s New Jersey Chapter celebrating excellence in public relations. The awards dinner was held at the Basking Ridge Country Club in Basking Ridge, New Jersey.
Coyne Public Relations won three Pyramid Award categories and three honorable mentions for campaigns that spanned Coyne PR’s diverse practice areas. Coyne PR’s 2010 Pyramid Award honors are:
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In the category of Marketing Communications, medical and health-related products, services, or ideas, Coyne PR and Medco Health Solutions won for the campaign, “A Prescription for Change: Communicating the Safety Platform.”
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In the Marketing Communications, all other products, services or ideas category, Coyne PR and Goodyear won for the campaign, “Goodyear Assurance Fuel Max – Going the Extra Mile.”
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In the special events category, Coyne Public Relations and Hasbro won for the campaign, “Candy Land’s Sweet 60th Birthday Celebration.”
Coyne PR also picked up three honorable mentions:
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In the media relations category, Coyne Public Relations received honorable mentions on behalf of campaigns for Casio’s Privia Digital Piano and Shell Lubricant’s (SOPUS) Rain-X Groundhog Day Safety Campaign.
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In the Special Programs category, Coyne PR and Shell Lubricants (SOPUS Products) won an honorable mention for the Quaker State Wear Wars campaign.
“We are proud to have multiple wins for such a competitive award like the Pyramids,” said Richard Lukis, president of Coyne PR. “These awards reflect our high quality of work across our many practice areas.”
The Public Relations Society of America’s New Jersey Chapter established the Pyramid Awards to recognize excellence in public relations and communications throughout the state of New Jersey. The awards are evaluated on research, planning, execution and demonstrated results, as well as the effective use of budgets and resources.
COYNE PUBLIC RELATIONS WINS SILVER ANVIL AWARD OF EXCELLENCE AND BRONZE ANVIL
Agency Earns Coveted Awards for Outstanding Campaigns for the Harlem Globetrotters and
Candy Land’s Sweet 60th Birthday for Hasbro
Parsippany, N.J., June 10, 2010 – Coyne Public Relations today announced that the agency was awarded a Silver Anvil Award of Excellence and Bronze Anvil from the Public Relations Society of America (PRSA).
The Award of Excellence, which recognizes outstanding strategic public relations planning and implementation, was presented to Coyne PR and the Harlem Globetrotters for the “Spinning the Globe: 2008-09 Tour” campaign in the Reputation/Brand Management category. The program’s year-long support included creating “Inaugural basketballs” for the hoops-loving President to being the first team to send a basketball into space, culminating in appearances on three genre mainstays – “Jon & Kate Plus 8,” “The Bachelorette,” and “Hell’s Kitchen” – before pulling off its biggest coup: placing players “Big Easy” Lofton and “Flight Time” Lang on CBS’ “Amazing Race.” The campaign garnered nearly 1.2 billion media impressions and effectively raised awareness for the classic Globetrotters brand while also re-establishing the team’s place in mainstream pop culture.
The agency was also awarded a Bronze Anvil, which honors the best public relations tactics of the year, for its work on behalf of the 60th Birthday of Candy Land. To generate awareness for the 60th Birthday of the time honored children’s game, Coyne PR turned Lombard Street, the iconic, “crookedest street in the world,” into a giant, life-sized version of the game, featuring a colored path 30,000 times the size of the actual game board.
The event for Candy Land’s 60th Birthday generated 1,500+ placements, including six national broadcast stories (CBS’ “The Early Show,” ABC’s “World News Now”, “CNN Headline News,” and Fox News Channel), local broadcast stories nationwide, and more than 400 print and online stories. The event photo was also one of Yahoo’s most e-mailed for that month.
“We are fortunate to have outstanding clients like the Harlem Globetrotters and Hasbro on our roster,” said Rich Lukis. “Both of these campaigns are the result of working not only with great brands, but with great people.”
The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. In the 60-plus-year history of the Silver Anvils, many organizations have been recognized, including solo practitioners, agencies of all sizes, large and small businesses, top corporations, nonprofits, associations and government agencies.
ABOUT THE PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
Coyne Public Relations Wins Gold, Silver and Bronze in the 2010 Bulldog Awards
Parsippany, N.J., May 18, 2010 – Coyne Public Relations’ President Rich Lukis today announced that the agency was recently awarded four Bulldog Awards in recognition of the firm’s continued commitment to outstanding work for its clients. Coyne PR won a gold, two silver and a bronze Bulldog Award, the only industry award judged solely by media and bloggers.
“Receiving a Bulldog Award is like getting a pat on the back from our ultimate audience – the media,” said Rich Lukis. “To amass four accolades for campaigns that were so fun to create and execute against is a huge accomplishment for our teams and our clients.”
And the Coyne PR winning campaigns are…
Humana, Inc.
Coyne PR and Humana, Inc. received the Gold level award in the Best Health, Medicine & Fitness Campaign category and the Silver level award in the Best Special Event/Stunt category for the 2008 Freewheelin campaign. Freewheelin introduced the concept of bike-sharing and its health benefits to the nation by offering the premiere program opportunities at the Democratic and Republican National Conventions.
The program’s success was two-fold. The buzz surrounding the events was substantial, garnering more than 2,342 stories across print, broadcast and online media, totaling 185.7 million impressions. During the events, program participants logged more than 41,724 miles, burned more than 1.3 million calories and reduced their carbon footprint by 14.6 metric tons. All of these successes subsequently led to the establishment of permanent bike-sharing programs across the country, including at the National Parks Service in Washington, DC.
Harlem Globetrotters
Coyne PR and the Harlem Globetrotters won the Silver level award in the Best Campaign Under $10,000 category for the “Inaugural Ball” program. The program recognized President-elect Barack Obama’s proclaimed love of basketball and delivered four of the team’s iconic and patriotic-colored basketballs (one for each Obama family member) embossed with an official presidential seal to serve as the “Official Basketballs of the White House.” In addition, each member of the Globetrotters sported the same jersey number—44, in honor of the new 44th President of the United States—on Inauguration Day. In six weeks, the Globetrotters were able to generate 84 stories and more than 29.8 million impressions with a cost per thousand (CPM) of only $0.08 per impression.
The team also won the Bronze level award in the Best Arts & Entertainment Campaign category for the Harlem Globertrotter’s “Spinning the Globe” 2008-2009 Tour. Coyne PR and the Globetrotters garnered more than 1.2 billion media impressions throughout the tour and elevated awareness for the “classic” Globetrotters brand among people of all ages while re-establishing the team as part of the mainstream pop culture conversation. From becoming the first ever team to send a basketball into space (aboard the last shuttle mission to the Hubble telescope) to securing appearances on several top-rated primetime reality shows, (including “The Bachelorette” and “The Amazing Race”) the team seized every opportunity to regain pop culture relevance.
ABOUT THE BULLDOG AWARDS:
The Bulldog Awards are looking for leadership, integrity and extraordinary achievement—firms and professionals displaying breakthrough thinking, initiative, and qualities that are a credit to the PR business.
The Bulldog Awards are coveted among PR and communications professionals, because they’re the only awards judged exclusively by working journalists and now, bloggers. These judges are impartial—above the fray of industry politics. They are tough judges with high standards, but they’re unwaveringly fair—and they’re the people we most often need to impress.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne PR consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Goodyear, Shell Lubricants, Medco Health Solutions, Inc., General Mills, and Hard Rock International look to Coyne PR to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
With more than 50 industry honors, 2009 was a tremendous year for the agency. These honors include being named Midsize Agency of the Year by PRWeek and PR News as well as Consumer Agency of the Year and Best Agency to Work For in America by The Holmes Report.
Coyne Public Relations Brings Home Two 2010 Silver Sabre Awards
Parsippany, N.J., May 14, 2010 – Coyne Public Relations is thrilled to announce that the agency brought home two Silver SABRE Awards Tuesday night. The SABRE Awards have become one of the most sought-after awards in the public relations business, and are judged on strategic approach, breakthrough thinking, executional excellence, integrity and program effectiveness.
The Harlem Globetrotters’ "Spinning the Globe" 2008-09 Tour received the Silver SABRE Award in the Entertainment category, while the agency was also received a Silver SABRE in the Healthcare Providers category for Medco Health Solutions - “A Prescription for Change: Putting Medication Safety into Practice.”
In addition to the agency’s two winning campaigns, the agency was a finalist for a Gold SABRE Award in the Publicity Stunt category for its work with Goodyear and the Goodyear Fuel Max Challenge. Coyne PR also won two Certificates of Excellence in Bronze SABRE categories: the Mary Kay College TV News Segment for Video News Production and the Crayola Back-to-School Program for Television Media Placement.
“We are so proud of all of the hard work our teams put into the creation and execution of unique campaigns for our clients,” said Coyne PR President Richard Lukis, who attended the awards dinner at Cipriani in New York City. “Winning two SABRE Awards serves as prestigious recognition of the strategic programs our teams build to achieve our clients’ PR and business goals.”
This year’s competition was particularly strong, with more than 1,600 entries overall, of which only about 20% were finalists.
ABOUT THE SABRE AWARDS:
The SABRE (Superior Achievement in Branding and Reputation) Awards are managed by
The Holmes Group, a global public relations publishing operation that provides insight and
intelligence to PR professionals via a weekly electronic newsletter, its bi-weekly thought
leadership ›executive bulletin,‹ its annual Report Cards on the North American, European
and Asia-Pacific agency businesses, and its website, at www.holmesreport.com.
In the United States, the SABREs have a 20-year history (Holmes Group chief executive
Paul Holmes previously managed the CIPRA competition)and are recognized as the most
prestigious awards for public relations programming, attracting 1800 entries each year and
drawing a crowd of close to 1000 professionals to a gala celebration in New York.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne PR consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Goodyear, Shell Lubricants, Medco Health Solutions, Inc., General Mills, and Hard Rock International look to Coyne PR to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
With more than 50 industry honors, 2009 was a tremendous year for the agency. These honors include being named Midsize Agency of the Year by PRWeek and PR News as well as Consumer Agency of the Year and Best Agency to Work For in America by The Holmes Report.
Coyne Public Relations' Digital and Design Team Wins
Five Hermes Creative Awards
Parsippany, N.J., May 7, 2010 – Coyne Public Relations is proud to announce that the agency’s internal digital and design team received recognition from the Association of Marketing and Communication Professionals with five Hermes Creative Awards. These Awards recognize outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.
Coyne PR’s digital and design team was honored for its work for clients including the Christopher and Dana Reeve Foundation, The Valerie Fund, Disney Parks and Red Bull Arena, as well as work done for the agency itself.
“We are proud to be among those honored in this year’s competition, and are particularly excited about the recognition this brings to our non-profit clients,” said Tom Coyne, CEO of Coyne PR. “The agency was built on creativity, and we are thrilled to see our digital and design team rewarded for their creative efforts for our clients.”
There were over 3,600 entries from throughout the United States and several other countries in the Hermes Creative Awards 2010 competition. Winners were selected from 144 categories in seven forms of media and communication efforts – advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono.
Coyne PR took home the following awards in the Hermes Creative Awards competition:
Platinum Awards
Christopher and Dana Reeve Annual Report for the Christopher and Dana Reeves Foundation
Flat Stanley Press Kit for Adventures by Disney
Gold Awards
Red Bull Arena Creative Mailer
Whoopi Goldberg PSA, for the Valerie Find
Honorable Mention
Coyne PR Agency Sizzle Reel
Coyne Public Relations Expands its Food and Beverage Practice
with Key Senior Hire
Industry Veteran Melissa McAllister Wieler Joins Coyne Public Relations
Parsippany, N.J., April 21, 2010 – Coyne Public Relations today announced that Melissa McAllister Wieler, an 18-year veteran in food/beverage and consumer products communications, has joined the agency’s food and beverage practice as vice president, effective immediately.
“We are pleased to add such a strong PR professional with deep knowledge of the food and beverage category to our agency,” said Rich Lukis, president of Coyne Public Relations. “She will be a valuable resource not just to our food and beverage practice, but to the agency as a whole.”
McAllister Wieler will join the agency’s New York City office to manage the beverage brands of PepsiCo (AMP Energy and Mountain Dew) in addition to Cascadian Farm and ShopRite. Her deep expertise includes strategic planning, nutrition education campaigns, media relations, cultivating and managing alliances and partnerships and special events management.
McAllister Wieler joins Coyne PR from Pollock Communications, where most recently she held the post of senior vice president. During her 12-year career at Pollock Communications, she developed and managed a variety of public relations programs including health professional and consumer nutrition education programs, new product launches and consumer awareness programs. She orchestrated three International Scientific Symposia for the Tea Council of the USA with partnership support from key research and governmental organizations including the American Cancer Society, the Nutrition Committee of the American Heart Association and the US Department of Agriculture. Additionally, McAllister Wieler oversaw major account strategy for clients including USA Rice Federation, Masterfoods USA, and executed new product launches/restages for Häagen-Dazs, Progresso and Tropicana North America, among others.
Prior to Pollock Communications, McAllister Wieler worked at Marina Maher Communications and Golin/Harris Communications for clients including Seagram Classics Wine Company, Nabisco Food Corp., Hershey USA and the North American Olive Oil Association. McAllister Wieler holds a Bachelor of Arts in English and Creative Writing with a minor in Communications from the State University of New York, College at New Paltz.
The Coyne Public Relations Automotive Team Revs Up its Practice
with Key Promotion
Geoff Phelps Named Vice President
Parsippany, N.J., April 14, 2010 – Parsippany, N.J., April 14, 2010 - Rich Lukis, President of Coyne Public Relations, today announced the promotion of Geoff Phelps to Vice President, effective immediately. Since joining Coyne Public Relations in February 2006, Phelps has been instrumental in the development and success of numerous initiatives for the Goodyear Tire & Rubber Co. and Shell Lubricants.
Through his leadership, public relations has become a highly visible component of the marketing efforts for Goodyear. Most recently, Phelps led the efforts for the Goodyear ‘Get There’ Awards, a program established to honor the people who have had a positive influence on Olympic athletes. Phelps also recently spearheaded the Motor Oil Matters (M.O.M.) initiative for Shell Lubricants, a campaign that has since been expanded.
“Geoff has been an exceptional leader of the automotive team, and has earned the trust and respect of our clients,” said Joe Gargiulo, Vice President, Coyne Public Relations. “Geoff’s proven track record has positioned him as a true asset to our clients and the agency as a whole.”
Phelps will continue to be responsible for the Goodyear account as well as expanding business from Shell Lubricants and Sealed Air Corporation. During his tenure, Phelps and the Goodyear PR team have been the recipient of 15 industry awards, including a 2009 PRWeek Award for “Best Use of Broadcast.”
Sweet Georgia Brown! Coyne Public Relations and the Harlem Globetrotters Named a Finalist in the 2010 SIlver Anvil Awards
Parsippany, N.J., April 5, 2010 – Coyne Public Relations President Richard Lukis today announced that the agency was named a finalist in the 2010 Silver Anvil Awards in the Reputation and Brand Management category for its PR support of the Harlem Globetrotters 2008-09 “Spinning the Globe” Tour.
“We are extremely proud of the work we have done with the Harlem Globetrotters,” said Richard Lukis, president of Coyne PR. “We are honored to be among those recognized by the Public Relations Society of America, and for working with a client that allows us to have so much fun and help take them to unexpected places.”
The campaigns throughout the 2008-09 season included honoring the first African-American President (a noted basketball fan), becoming the first team to send a basketball into space (part of the Space Shuttle Atlantis mission) and the first team with its own iPhone game (“Spin That Ball”). The team also honored the final days of Philadelphia’s famous arena the Spectrum by playing the first-ever game on its roof.
The biggest inroads into pop culture, however, came through reality television. The team made appearances on three genre mainstays – “Jon & Kate Plus 8,” “The Bachelorette,” and “Hell’s Kitchen” – before pulling off its biggest coup by placing players “Big Easy” Lofton and “Flight Time” Lang on the new season of CBS’ “Amazing Race” in Fall 2009.
The Silver Anvil symbolizes the forging of public opinion and is awarded annually to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. This year’s competition drew a total of 823 entries, and the judges selected just 134 finalists.
The Silver Anvil Awards Ceremony will be held on June 3 at the Equitable Tower, 787 Seventh Avenue between 51st and 52nd Streets, in New York City. Silver Anvil winners and Award of Excellence recipients will be announced at that time, along with the “Best Of” Silver Anvil and PRSA’s prestigious Public Relations Professional of the Year Award.
ABOUT THE SILVER ANVIL AWARDS:
Sponsored by the Public Relations Society of America — the largest professional association serving the public relations industry — Silver Anvil winners contribute to the public relations body of knowledge and become a part of the history of the profession. Winning two-page summaries become a valued part of online case study archives and are available to help promote and share best practices among all public relations practitioners.
Silver Anvils recognize complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession. The Silver Anvils are regarded as the pre-eminent achievement of public relations — the highest watermark of success for any practitioner and organization.
Coyne Public Relations Named Internship Employer of the Year
by Seton Hall University
Parsippany, N.J., April 5, 2010 – Coyne Public Relations CEO Tom Coyne today announced that the agency was named Internship Employer of the Year by Seton Hall University. Each year, the University’s Career Center, in collaboration with the academic colleges, recognizes one outstanding employer for providing its students with meaningful and often life changing internship experiences.
“We consider ourselves lucky to have established this great relationship with Seton Hall throughout the years,” said Tom Coyne. “We recognize all of the bright students Seton Hall has to offer and have been honored to work with so many young adults from the University.”
This honor recognizes Coyne PR’s dedication to mentoring and guiding students throughout their internship experiences, providing invaluable learning to many young adults. Throughout the past 15 years, Coyne PR’s commitment to experiential education has been demonstrated over and over by the numerous work experiences afforded to Seton Hall students. The agency will be honored at the “Experiential Education Awards Luncheon” at Seton Hall’s University Center on April 22.
Coyne Public Relations and Hasbro Win Best of Show in Mercury Awards Competition
Agency Captures Best of Show for the Second Consecutive Year
Parsippany, N.J., March 22, 2010 – Coyne Public Relations President Richard Lukis today announced that the agency received the Best of Show Award in the 23rd annual International Mercury Awards Competition for its campaign with Hasbro for the 60th Birthday of Candy Land. It is the second consecutive year the agency has won the Best of Show Award.
The campaign also won a Grand Award in the Publicity category. The Grand Awards honor excellence in professional communications and the Best of Show Award is given to the top entry among all classifications.
In addition to the top honors, Coyne PR also won three Gold Awards, three Silver Awards, two Bronze Awards and one Honorable Mention in this year’s competition. This year’s judges selected the winners from over 690 entries from 21 countries.
“We are thrilled to share this recognition with our clients. It’s the amazing collaboration that we share with them that has ultimately led to this award-winning work,” said Richard Lukis, president of Coyne PR. “We are honored to be among those recognized in this year’s competition, and are particularly proud to have captured this year’s Best of Show.”
Coyne PR took home the following awards in the International Mercury Awards Competition:
Hasbro’s Celebration of Candy Land’s 60th Birthday for Publicity
BEST OF SHOW AWARD:
Hasbro’s Celebration of Candy Land’s 60th Birthday for Publicity
GRAND AWARD:
Hasbro’s Celebration of Candy Land’s 60th Birthday for Publicity, Brand Awareness
Hasbro’s Celebration of Candy Land’s 60th Birthday for Publicity, Anniversary
Hasbro’s Celebration of Candy Land’s 60th Birthday for Special Events
GOLD AWARDS:
Shell Lubricants’ Revitalization of Quaker State for Publicity, Brand Image Makeover
Goodyear Tire & Rubber Company’s Assurance Fuel Max for Publicity, Product Launch
Goodyear Tire & Rubber Company’s Assurance Fuel Max for Special Events, Brand Awareness
SILVER AWARDS:
Hasbro’s Celebration of Candy Land’s 60th Birthday for Publicity, Stunt Event
Mary Kay’s A Kiss for CountrySM Campaign for Cause Related
BRONZE AWARDS:
Harlem Globetrotters’ 2008-09 Tour for Publicity, Brand Awareness
HONORABLE MENTION:
