About

Coyne PR is a public relations firm with expertise in PR, social and digital with more than 160 full-time professionals. As one of the Top 15 Independent PR Firms in the U.S., Coyne delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. These programs have been recognized with more than 900 industry awards since the agency’s inception in 1991 and led to the agency being named the 2016 Best Agency to Work For Globally by The Holmes Report. Spanning nearly 20 industry verticals, Coyne’s client roster includes many of the most respected companies in the world and those who want to be, including The Walt Disney Company, Hard Rock International, Shell Oil, Chrysler, Timberland, Pfizer, VTech, Allergan and Columbia Business School, among others. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities, in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®. With an average agency of record client tenure exceeding five years, Coyne has consistently delivered breakthrough creative, unmatched business results and exceptional client service for more than 25 years. The agency’s cornerstone and creative approach is rooted in its Results First process, where the agency always begins with the end in mind, ensuring clients are always where they want to be.


Mission Statement

“Our mission is not to be the best agency, but the best one to work for. If we are the best place to work, we will retain the best people. If we have the best people, we will attract the best clients. If we have the best people and clients, how can we not be the best agency?”


 | Global Reach

Coyne is one of the largest members of the Worldcom Public Relations Group, the world'€™s leading partnership of independently-owned PR firms that includes 140 partners operating in over 111 cities, 46 countries and six continents. Through the Worldcom Group, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate.

History

2016

Coyne celebrates its 25th Anniversary and is named Best Agency to Work For in North America by The Holmes Report.

2015

Coyne nominated for six 2015 PRWeek Awards for clients including IMAX, Pennzoil, National Canine Research Council, The Christopher & Dana Reeve Foundation and the Goodyear Tire & Rubber Company.

2014

Coyne launches award-winnning INSERT COYNE branding campaign, resulting in double-digit growth for the agency.

2013

California love! Coyne opens its second satellite office in Los Angeles to accommodate growth in the entertainment, outdoor sports and technology business categories. Coyne Public Relations became a member of the Worldcom Public Relations Group, the world's leading partnership of global public relations firms, with more offices in more cities and countries than any multinational firm. The partnership provides global reach for Coyne clients and another step in the agency's expansion efforts. Coyne is selected by Daytona International Speedway to steer strategic PR efforts associated with its historic DAYTONA Rising redevelopment project.

2012

Coyne is named one of the Top 50 independent PR firms and achieved over $20mm in yearly earnings. Senior Vice President Jennifer Kamienski is selected as one of PRWeek's "40 Under 40." The Coyne staff grows to over 120.

2011

After nearly a year of planning and build-out, the Coyne staff moves into a new, larger office location in Parsippany, NJ, featuring cutting edge technology and dedicated creative spaces to foster collaboration and creativity across the agency. In addition, the agency signs on with Burger King to support their PR and social media activities.

2010

Coyne expanded its presence in New York City with a move to new offices adjacent to Bryant Park. For its continued commitment to education, the agency is named "Internship Employer of the Year" by Seton Hall University.

2009

Coyne PR is named "Midsize Agency of the Year" by PRWeek & PR News, as well as "Consumer Agency of the Year" and "Best Agency in America to Work For" by The Holmes Report. After a decade of leadership, Rich Lukis assumes the role of President of Coyne PR and is named as one of PRWeek's "40 Under 40." The Coyne Toy Team helped Hasbro celebrate the 60th Anniversary of the iconic Candy Land board game by transforming San Francisco's Lombard Street into a larger-than-life game of Candy Land.

2008

Coyne PR is named a finalist for PRWeek's "Midsize Agency of the Year" for the fourth time in six years. Tom Coyne was named to PRWeek's Top "40 Under 40" List of Rising Stars. The Coyne staff grows to 90 strong by the end of the year.

2007

Coyne opens the doors to its first satellite office in the heart of Times Square, and wins its most coveted accolade: the "Best Agency to Work for in America" by The Holmes Report. Coyne begins a beautiful relationship with Mary Kay cosmetics and Del Monte. The agency grows to over 70 employees.

2006

Coyne continues to let the creativity flow and expands its client offerings by opening a full-service digital design studio. The agency grows to over 50 people.

2005

The "small agency with big ideas" is humbled when it is named "Creative Agency of the Year" by The Holmes Report. Hard Rock International, The Goodyear Tire and Rubber Company and General Mills engage with Coyne to drive PR and brand-building efforts for various iconic brands and services.

2004

Coyne begins long-term relationships with The Walt Disney Company and Shell Lubricants. The growing Coyne team moves office locations from Fairfield, NJ to a larger space located in Parsippany, NJ. Coyne wins PRWeek's "Investor/Financial Campaign of the Year."

2003

It was an award-worthy year for Coyne PR, who was named a finalist for "Boutique Agency of the Year" by PRWeek, while PR News named Lisa Farynyk (now Wolleon) the National Account Executive of the Year. The agency grows to over 30 people.

2002

"Do you suck or bite?" was the survey question that Coyne PR was crazy enough to wonder and Life Savers were brave enough to ask consumers, sparking conversation across the country amongst local and national media.

2001

Coyne PR provides Nabisco with the most successful PR launch in the snack company's 100+ year history with the launch of Mini Oreo, builds a healthcare team to support Medco, and bolsters the food team with the addition of multiple Campbell's brands.

2000

Coyne helps drive the dot com boom with digital projects for a variety of online consumer goods and service brands, including NabiscoWorld.com, Candystand.com and Petopia.com. The staff blossoms to four. The agency nearly doubles in size in a year with a total of seven full-time PR professionals.

1999

Rich Lukis joins Tom to support a growing list of consumer packaged goods clients, work together to establish the agency's mission, and adopt the unique approach of providing senior counsel to every client on a day-to-day basis.

1998

"America's Favorite Food Company," Nabisco, signs on as Coyne PR's first major corporate account, charging the agency with launching its new online gaming and entertainment property, Candystand.com.

1997

Tom opens his first office in Caldwell, NJ and hires his first employee.

1996

Tom makes a brief switch from boss to employee when he joins The Sherry Group. The move only lasted three months, but it was enough time to meet future Coyners Rich Lukis, Sherry Spector, John Gogarty and Tim Schramm. Upon his return to the helm, he also changed the company name to "Coyne Public Relations."

1995

Tom provides support to politicians across the state of New Jersey and provides counsel to the State Democratic Committee of NJ. In addition, Tom helps with the launch of the Occupational Center of New Jersey, an organization that supports disabled and disadvantaged citizens.

1994

Tom sets an unwavering course for the agency and commits to a "do good" philosophy that helps develop a strong reputation with non-profit organizations and continues to serve as a guiding principle for the agency today.

1993

Tom's experience with political campaigns leads to work with several labor union clients.

1992

The agency gets a foothold in the world of politics when Tom manages his first political campaign.

1991

A young, ambitious college graduate with a big vision, Tom Coyne registers his original company name "Coyne Associates." Tom spends his first six months in the business doing pro-bono work for worthy causes, raising several hundred thousand dollars for individuals with specific needs - from transplant surgeries to special needs.