| Coyne PR is a leader in automotive public relations, with established professionals in all segments of the industry. We bring big-picture thinking and news-generating ideas -- honed by years of work with clients such as Disney, Hard Rock and General Mills -- to our clients. Our automotive experience includes OEM and aftermarket manufacturers, performance market, enthusiast events, industry and trade programs, motor sports and heavy-duty trucking. Our team combines highly technical automotive specialists with top consumer and national media experts to maximize every opportunity for our industry-leading clients, including Shell Lubricants, The Goodyear Tire & Rubber Company and BMW Group.
With an in-depth working knowledge of the automotive world and firmly established automotive press contacts, our team is consistently in tune with the industry and your target audience. Coyne’s automotive experts are active, longstanding members of the Automotive Press Association, Motor Press Guild (MPG), International Motor Press Association (IMPA), Automotive Public Relations Council (APRC), American Motorcyclist Association, Washington Automotive Press Association, New England Motor Press Association and Truck Writers of North America (TWNA). We help our clients effectively navigate and capitalize on the Web 2.0 revolution. Our team of motor sports experts has worked with virtually every major racing league, including NASCAR, IRL, Champ Car, NHRA, Formula 1, ALMS, Grand-Am and CORR.
For years, the Coyne PR automotive team has delivered highly creative product launches, brand-building campaigns, trade show support, internal and customer relations, crisis communications and government affairs support. This past year alone, our team captured national honors for automotive programs implemented on behalf of clients from Goodyear to Shell, including Anvil, Sabre, Bulldog, Iris and APRC awards, as well as multiple Mercury, Pyramid and PRSA Excalibur awards.
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Automotive Case Studies
