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Sequel
Every media placement, whether in print or digital, deserves a sequel – an opportunity to “retell” your story – over and over again – to the targeted audience you’d like to reach. Through Coyne Beauty’s unique “Sequel” initiative, we AMPLIFY your coverage through a variety of tactics to ensure that placements are used to their fullest potential, allowing more people to SEE them, rather than just being displayed in a clip book in the executive office. While the news is still hot, print hits are repackaged to serve as tools for sales force; online stories are retweeted, blogged about, posted online; and broadcast stories are linked via website where they can live on and we can continue to drive viewership. “Sequel” provides your marketing department with another reason to believe in the value of PR – as it presents the opportunity to use your media wins as sales-drivers through additional traditional and social channels. |
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