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Pandora launched a new ad campaign heralding, in part, the launch of Pandora Premium, its long-awaited foray into on-demand music streaming. The campaign goes beyond hyping Premium to emphasize the brand’s larger commitment to delivering a more personalized music-streaming experience which Pandora has long seen as its real point of difference. The centerpiece of the new campaign is a series of 18 portraits that pair musicians, mirror-like, with a large letter P made up of the covers of albums that influenced them. The ads feature the line “Sounds Like…” along with the artist’s name, followed by the new tagline, “Sounds Like You.”
Source: Adweek 4/18/17