Issue: The World’s Most Famous Team, the Harlem Globetrotters, teamed up with Coyne PR to help them increase their brand awareness as well as assist their ongoing outreach efforts as they begin their 82nd season of touring the world.

Idea: To help the Globetrotters re-establish their identity as one of America’s most enduring family entertainment shows, Coyne PR helped bring the team back to their spiritual home in Harlem to play a special morning performance in October at the Harlem Armory for close to 3,000 local middle school students. The show served as a sneak peak “dress rehearsal” for their 2007-08 “Magic As Ever” Tour, and was designed to let fans across the country know that Globetrotter tickets were now on sale and that the team was going back to its classic entertainment roots.

Impact: The event was a slam dunk garnering more than 70 media placements, including national appearances on NBC’s “Today Show,” “Fox & Friends,” Fox Business News’ “Money for Breakfast” and national wire coverage from the Associated Press and Reuters, generating more than 44 million media impressions around the country.