Issue: As agency of record, Coyne PR was challenged to keep Graco Children's Products cooing with delight at reaching parents and parents-to-be with the company’s diverse products.
 
Idea: Throughout the year, Coyne PR implemented several strategic public relations campaigns for the launch of car seats, strollers, highchairs and its newest product, the Sweetpeace soothing center.  Coyne PR developed customized pitches to expand the media targets to include fashion (for its partnership with famed fashion designer Cynthia Rowley) and technology (for the launch of the Graco iMonitor).

Impact: Coyne PR continued to deliver bundles of joy throughout the year – 300 million to be exact.  With an average of 25 million media impressions per month, Coyne PR secured placements in several prominent media outlets such as “Today,” “Access Hollywood,” “Extra,” “E!,” The New York Times, The Wall Street Journal, USA Weekend, Chicago Tribune, as well as parenting publications such as American Baby, Baby Talk, Parenting and Cookie magazine.