Issue: Solstice Sunglass Boutique turned to Coyne PR to shed light on its 32 new store openings across the country.

Idea: To bring Solstice into the spotlight and lead the conversation about fashion trends, Coyne PR positioned company executives as trend specialists and “Shade Consultants to the Stars” in announcing the company’s hippest trends.

Impact: In 2007, Coyne PR helped to generate 236 media placements yielding more than 36 million media impressions. Feature stories appeared in major newspapers and magazines across the country, including Chicago Tribune, Star-Ledger, Miami Herald, Sacramento Bee, South Florida Sun-Sentinel, San Diego Magazine and Philadelphia Style. Key broadcast placements included national segments on the FOX morning show, “Mike & Juliet in the Morning,” as well as local broadcast segments in key markets including New York and San Francisco.