Issue: Toys”R”Us turned to Coyne PR to fulfill its holiday wish of furthering its position as the toy authority during the shopping season.

Idea: Coyne PR executed a variety of initiatives throughout the season, including the Toy Guide for Differently-Abled Kids, the partnership with the Marine Toys For Tots Foundation, Black Friday and hot toy trends, among others, to help drive national and local market media coverage.

Impact: Coyne PR, together with the Toys“R”Us PR team, generated nationwide media coverage with more than 300 media placements. Key national coverage included interviews on “The Today Show”, “Good Morning America”, CNN, Fox News Channel, and NPR and national print coverage included multiple USA Today stories, The New York Times and wire placements including Bloomberg, Reuters and AP.