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CSR / SUSTAINABILITY Companies that integrate corporate social responsibility (CSR) into their business strategies recognize the importance of communicating their practices, programs and approaches with stakeholders. It is important that the CSR messages be consistent with the company’s values and connect with a product or service offering that delivers on the CSR promise. Informed, responsible and knowledgeable consumers can increase the market-share of the sustainability-minded company and be instrumental in achieving CSR goals. Coyne PR serves as counsel to clients as they formalize their CSR and sustainability strategies and obtain recognition for achievements that have and will continue to be fundamental elements of their core business operations. Coyne PR partners with our clients to develop CSR and sustainability strategies, platforms and programs that build upon existing assets. Our team’s experience includes thought leadership positioning, messaging and white papers, creative program development, partnership development, relationship building (government, NGOs, associations, general and LOHAS consumer groups), influencer/advocacy outreach, employee engagement, community relations/grass roots, product launches, brand building campaigns, events, social media and media relations. The following case studies highlight sustainability-focused programs that Coyne PR has implemented. |
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CSR/Sustainability Case Studies
