|
CASE STUDY:
JIM BREUER | HEAVY METAL MAN ISSUE: Coyne PR was charged with generating excitement with the media and consumers for Jim Breuer’s Heavy Metal Man comedy tour. The goal was to further establish Jim as a major player in comedy, entertainment and music. IDEA: The Coyne PR team worked with Jim closely to launch his tour, highlighting his brand of Heavy Metal Comedy as a comedic breakthrough that blurred the line between humor and music. The team was able to highlight the launch of his Heavy Metal Comedy Tour to a wide variety of print, online and broadcast local and national media outlets, and target music, entertainment, comedy and the heavy metal genres. With Breuer’s Sirius Satellite Radio appeal, coupled with his comedic cult following, Coyne catapulted Breuer to the media forefront. IMPACT: Coyne PR’s strategic and targeted publicity campaign raised awareness, generated excitement and reinforced Jim Breuer as Heavy Metal Man. The results were fit for a rock star, with more than 75 million media impressions and coverage in more than 80 media outlets. Coyne also secured unprecedented coverage of a comedian in rock and heavy metal publications, including multiple-page spreads in Metal Edge Magazine and Revolver Magazine, and features in Rolling Stone, Music Connection, Time Out New York, Stuff Magazine Online, NY Daily News, and more. |
|
Entertainment Case Studies
