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CASE STUDY:
WORLD OF DISNEY | HANNAH MONTANA FOR WORLD OF DISNEY ISSUE: Coyne PR was challenged to create the best of both worlds – consumer excitement and media coverage – for World of Disney New York City’s “Meet Miley Cyrus” event celebrating the release of her solo debut album and DVD. IDEA: The team developed and implemented an aggressive media strategy to national and New York-metro media to drive in-store attendance, secure national broadcast for one-on-one interviews and national print photo opportunities. The Coyne PR team was onsite throughout the day to make sure that both media and fans were the stars of the show. IMPACT: Coyne PR generated more than 60 million consumer media impressions including national broadcast coverage of Miley’s in-store appearance on “Access Hollywood,” “Entertainment Tonight,” “The Insider” and “Inside Edition.” The results extended far beyond New York, reaching daily newspapers from The Los Angeles Times to the Chicago Tribune. More than 1,500 fans visited the World of Disney for a chance to meet Miley. |
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Entertainment Case Studies
