ISSUE:
Graco Children’s Products needed to update the company’s image and keep the brand at the forefront of consumer awareness.

IDEA:
Coyne PR helped Graco take a more fashion-forward approach to their brand by partnering with famed fashion designer Cynthia Rowley. To help generate nationwide awareness for their newly formed partnership, Coyne developed and implemented a strategic public relations campaign to help bring the Graco brand name from the pages of traditional family & parenting publications into mainstream and fashion media.
The team created the “Fashioning of the Future” event to launch the new limited-edition Cynthia Rowley stroller, with high-profile influencers and key core media outlets. The event was attended by celebrities, including Stephanie March from “Law & Order” and supermodel Carol Alt, key media, including Cosmopolitan and InStyle, and New York City influencers, including Lizzy Grubman.

IMPACT:
As a result, Coyne PR garnered a variety of placements for the partnership, including the Chicago Tribune, Newsday, Pittsburgh Post-Gazette, American Baby and Celebrity Baby Blog, totaling more than 30 million media impressions.