LIFETIME DIGITAL STRUTS INTO THE FASHION REALM
Lifetime Digital continued to root itself in the fashion community by partnering with famed fashion designers David Meister and Norma Kamali to promote AlltheLooks.com and Roiworld.com.
AlltheLooks.com teamed up with Meister to offer online media and tastemakers special insight into the creative minds of fashion’s top celebrity designers. Coyne PR, working with AlltheLooks.com’s digital agency, hosted a cocktail party at David Meister’s studio for influential bloggers and magazine editors, where Meister previewed the hottest looks coming to this year’s red carpet events and dished insider tips and trends for the everyday woman.
The fashion-forward designer Norma Kamali worked with Roiworld.com to simultaneously launch her much-anticipated Spring Collection for Walmart during NYC Fashion Week via an online game, giving fashion gamers the opportunity to view and purchase the clothes debuting on the catwalk before anyone else—a first in the fashion world.
The overall Lifetime Digital fashion campaign generated more than 22 million impressions and 208 stories and generated significant buzz for Lifetime Digital proprieties in the fashion community, as well as creating technology, pop culture and TV industry news. Highlights of the coverage included Women’s Wear Daily, USA Today’s “Lifelines,” USAToday.com’s “PopCandy,” Redbook.com, FamilyCircle.com, TV Guide, Associated Press, Broadcasting & Cable, Mediaweek, Paidcontent.org, Los Angeles Times and Buzz Sugar.