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 Food & Beverage Team Leadership |
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Lisa Wolleon, VIce President
As a Vice President at Coyne PR, Lisa Farynyk has developed and executed campaigns for some of the world’s biggest consumer packaged goods companies including Campbell Soup Company, Kraft Foods, General Mills, Wrigley, Verizon, and Disney. She has also managed a number of high-profile national events and sports sponsorships, including the Pillsbury Bake-Off, Campbell’s SOUPer U.S. Olympic Parent awards program, the V8 Splash/USA Swimming sponsorship and the Chunky soup NFL sponsorship.
Lisa has managed the day-to-day operations and successfully implemented media campaigns and new product launches for the brands that line store shelves and refrigerators, including Mini Oreo, V8 Splash, Chunky Chili, and V8 Splash Smoothies.
Currently, Lisa is responsible for leveraging the Campbell’s Chunky soup NFL sponsorship, which has dominated the media for the last four seasons, increasing media coverage an average of 200% versus the year prior to Coyne PR working with Chunky soup. Lisa also provides strategic direction and overall management for key accounts including, the Pillsbury Bake-Off, the United States Tennis Association, Harlem Globetrotters, Capri Sun, Kraft Salad Dressings, Bull’s-Eye Barbeque Sauce, and Wrigley’s online entertainment destination, Candystand.com.
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Melissa McCallister Weiler, Vice President
As a Vice President in Coyne PR’s food and beverage practice, Melissa McAllister Wieler brings nearly two decades of experience in strategic planning, nutrition education campaigns, media relations, cultivating and managing alliances and partnerships and special events managements within the food/beverage and consumer products arenas. Melissa currently manages the beverage brands of PepsiCo (AMP Energy and Mountain Dew) in addition to Cascadian Farm and ShopRite.
Melissa’s past work includes building a U.S. market for green tea, creating the platform for dark chocolate as a heart healthy snack and helping turn the tide for U.S.-grown rice on the heels of the anti-carb phenomenon. In addition, she orchestrated three International Scientific Symposia for the Tea Council of the USA and managed successful new product launches and re-stages for such beloved brands as Häagen-Dazs, Progresso and Tropicana.
Melissa has executed food and beverage PR campaigns with focuses ranging from health and nutrition to taste and indulgence for a broad range of clients, from catfish, rice, tea and ice cream to Prosciutto di Parma, Roquefort cheese, olive oil and champagne.
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Meghan Flynn, MS, RD, Director of Food and Nutrition
Meghan Flynn is a public relations professional with 19 years of experience in public relations with an expertise in food and nutrition marketing communications. After serving seven years as Vice President of Public Relations at Stew Leonard’s, she joined Coyne Public Relations in 2009 as their Director of Food and Nutrition, leveraging her experience at agency, corporate and retail organizations.
While at Stew’s , Meghan conducted public relations, marketing and promotional campaigns for Stew Leonard’s four food stores and seven wine stores. She secured numerous national media placements, including: CNN, “TODAY,” CBS “Early Show,” Food Network (9 shows), USA Today, Parade, Reader’s Digest, New York Times, “Martha Stewart,” NBC “Nightly News,” and “Good Morning America.” In 2007, she co-authored with Stew Leonard “The Healthy Way,” a children’s storybook on nutrition, and more than 25,000 copies have been distributed.
Meghan graduated from Virginia Polytechnic Institute and State University with a Bachelor of Science degree in Human Nutrition and Foods. A registered dietitian, she received her Masters of Science in Food and Nutrition Communications from Boston University, and has a certification in Childhood and Adolescent Weight Management from the American Dietetic Association.
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Stacy Becker, Assistant Vice President
Stacy has worked with a variety of high profile clients in the food and beverage industry including Cadbury Schweppes, Campbell Soup Company, General Mills, Kraft Foods, Massimo Zanetti Beverage USA , McCormick and the Schwan Food Company.
Stacy has helped plan and execute major media driven events including the beloved Pillsbury Bake-Off Contest and helped celebrate anniversaries for some of America’s greatest icons including Ritz, Mott’s and Old Bay Seasoning.
Stacy has managed and executed numerous new product launches for major brands such as Honey Maid, Red Baron Pizza, Hawaiian Punch, Old El Paso, Green Giant, Cheerios, Fiber One and Progresso. She has also developed successful health-based programs for Cheerios Circle of Helping Hearts and Eat Better America, as well as youth-based PR initiatives for Fruit Roll-Ups, Yoplait Kids Yogurt, SpaghettiOs, Pillsbury Toaster Strudel, Fun Fruits and Mott’s.
Stacy helped create MyBlogSpark, General Mills’ blogger network which helps brands connect with its more than 4,000 blog members through relevance, relationship building and conversation. She also planned and executed two major blog events at General Mills’ headquarters in which nearly 75 bloggers attended.
Stacy has a Bachelors of Arts in Communication from Rowan University in New Jersey.
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Melissa Skabich, Account Supervisor
During her public relations career that has spanned more than a decade, Melissa has created and implemented award-winning programs for multiple clients. At Coyne, Melissa oversees the General Mills account including spearheading MyBlogSpark, a blog network that helps brands join the online conversation with its more than 3,000 members. Melissa has spearheaded social and traditional media programs for several of General Mills’ beloved brands such as Pillsbury, Progresso, Cheerios, Old El Paso, Yoplait and Green Giant.
An avid mom blogger and self-proclaimed social media addict, Melissa is a frequent contributor to the New Jersey Moms Blog, sister site to the Silicon Valley Moms Blog. She has also owned and operated her two mom blogs since 2003. Melissa received her BA in English from Villanova University. She lives in New Jersey with her husband and three sons.
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| Food & Beverage Case Studies |
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