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CASE STUDY:
TAZO TEA | DARK DINING ISSUE: Demonstrate the artfully blended teas and unique tastes of Tazo to local food and lifestyle media in select markets. IDEA: Coyne PR created “Tazo Tea Dark Dining,” a multi-sensory journey for media to discover the Tazo Taste experience by dining on dishes and drinks infused with Tazo Tea. However, there was one unique exception – all the media was blindfolded! To leverage a local angle for the events, the team also worked with local culinary masters to create Tazo recipes and serve them during the Dark Dining event. IMPACT: Coyne PR poured on the media for Tazo Tea, with more than 85 stories and 12 million impressions in just three local markets: San Francisco, Seattle and Denver. Tazo Tea was featured in media across all categories, including local television affiliates, top daily newspapers such as the Seattle Post-Intelligencer, Rocky Mountain News and Contra Costa Times, in addition to sites like YumSugar.com and Yahoo! |
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Food & Beverage Case Studies
