About Coyne Health
The evolution of health has brought with it a paradigm shift toward an integrated approach that blends the beauty of innovation with the impact of consumer activation, all against a social and cultural backdrop of responsibility and civic-mindedness. Culturally, we are naturally amazed by and drawn to the breakthrough discoveries that deliver the promise of a healthier tomorrow. As individuals, we seek solutions today that can improve our health and the health of those we care about. As a society, we recognize the global impact of our personal health decisions, and look for ways we can contribute to the greater good.
In this new and exciting environment, we apply our integrated approach called ActivationHealth across three key pillars: health & wellness; medical & science; and cause & advocacy.
Health & wellness is increasingly critical to any organization, whether it is core to your brand and your business or a strategic differentiator with your stakeholders. The key is activating constituents – whether they be consumers, influencers or professionals -- to take the action necessary to affect change and build your brand. Combining our agency’s core DNA in consumer branding with our deep expertise in health and our understanding of the consumer mindset, our health practice has produced award-wining campaigns for some of the world’s biggest brands that have elevated corporate and brand reputation while, simultaneously, driven stakeholders to action.
We believe that the difference between awareness and activation often comes down to simplifying complex medical science to deliver clear value messages. From drug launches and cutting-edge medical technologies to breakthrough research and healthcare services, we are experts at clearly communicating medical & science benefits across the complete spectrum of care – from care providers to caregivers to patients themselves – all with a nod to the unique nuances and motivating factors of each audience.
The environment around enterprises “doing good for others” has shifted. Once a philosophy that applied to a select few, it is now oftentimes the price of admission for consideration. Serving as the lead on countless health-related cause & advocacy campaigns – from breast cancer to pediatric health to hunger relief –– we understand the delicate balance required to elevate and differentiate health causes in an increasingly crowded cause-related environment, characterized by competition for share of mind, share of consideration and, ultimately, share of contribution.