The Hottest New Technology Of 1983
Hate being asked for Beta tapes? Take a trip back to 1983, when Beta tapes and mini televisions were cutting-edge technology
Source: BuzzFeed.com, 01/06/10

Mini: Christmas Boxes
Empty Mini Cooper “boxes” were placed on the streets of Amsterdam following the holiday as part of a guerrilla marketing campaign – video  of pedestrians peering into the packages has received more than 100,000 views on YouTube since posting on 12/28
Source: TheDenverEgotist.com, 12/29/09

Man Wins Third Ultimate Couch Potato Title
On Friday, Jeff Miller of Chicago was named winner of the ESPN Zone annual Ultimate Couch Potato Competition for the third year in a row – Miller sat and watched sports without sleeping for almost three consecutives days, and will take home a new TV, recliner and the famed couch potato trophy
Source: WLS-TV Online, 01/04/10

Majorska Vodka PR Stunt Makes People Write Silly Things
Majorska Vodka made a play on the fly last week, taking advantage of the New York Jets’ announcement to refrain from selling booze at their January 3 game – Majorska put out a press release stating that the ban would cost them $100,000 and asked consumers to boycott Johnson & Johnson products because of their connection to the team's owner; while the majority of consumers saw through the faux pas statements, Majorska scored a touchdown, generating chatter from The New York Times, CNN and the New York Post  
Source: AdAge.com, 01/04/10

Doritos Super Bowl
It’s Super Bowl time again – which means it is also time for Doritos user-generated Super Bowl commercial contest – the chip company has narrowed down their top six videos, and now it is time for America to decide which three spots should air during the Super Bowl XLIV broadcast; as a bonus, if the commercials make it into the top three spots of USA Today’s Ad Meter, each winner will get $5 million
Source: MagicBulletMedia.com, 01/05/10

Inside Michael Cera's Jersey Shore Makeover
Michael Cera tapped into the success of MTV’s “Jersey Shore” with a “guido” makeover by the hit reality cast to promote his new film “Youth in Revolt” – photos and video of Cera’s time with the Seaside crew generated tons of pick up, including articles in New York Magazine, People Magazine, Us Weekly, Ok! Magazine and on The Huffington Post and Perez Hilton
Source: People.com, 01/05/10

Liberty Mutual iPhone App Dares You to Drive Like an Old Person
Liberty Mutual has created a branded iPhone application which shows users the difficulty senior citizens face when maneuvering a vehicle – the purpose of the game is to encourage family members of older drivers to recommend giving up driving for the safety of others
Source: BrandFreak.com, 01/06/10

KFC Fixing Hydrants to Promote 'Fiery' Wings
The Colonel is at it again, but this time instead of filling potholes, he’s revamping fire hydrants and donating fire extinguishers and smoke alarms in cities across the country – all to promote KFC’s new “fiery” chicken wings; Colonel Sanders started off his fire-fighting mission in Indianapolis, where KFC provided fire hydrant makeovers and donated 33 fire extinguishers and 1,000 smoke detectors
Source: AdFreak.com, 01/06/10

Q: Why Are There So Many Colors in Facebook Statuses?
Women’s Facebook statues have been full of color this week, but why? In an effort to promote breast cancer awareness, a mystery Facebook message is being sent to women, asking them to post the color of the bra they are currently wearing in their status and then pass the message to all of their girlfriends
Source: URLesque.com, 01/07/10