Coco’s Hair
The Web is abuzz with news from the NBC nighttime lineup drama – Conan fans are showing their support by superimposing “Coco’s hair” on themselves and sharing it with others; as another shot at NBC, Conan put the Tonight Show up for sale on Craigslist
Source: BuzzFeed.com, 01/12/10

The Yahoo! Yodelizer
Fun microsite allows users to make their own Yahoo! yodel (warning, may annoy cubemates)

How Social Media and the Web Helped Avatar Make $1 Billion
Article discusses how James Cameron’s Avatar “employed a full-on social web marketing assault” to generate a billion dollars in revenue and become the second highest grossing movie in history – tactics included a strong presence on Facebook, Twitter and MySpace, a first-of-its-kind interactive Web trailer, a 30-minute internet-driven MTV/Facebook interview of the movie’s creators and stars and a real-time broadcast of the red carpet primer on Ustream
Source: Mashable.com, 01/08/10

Hundreds Go Pantless on Subway
Improv Everywhere held their ninth annual No Pants Subway Ride on Sunday – Hundreds of pantless New Yorkers took to the tunnels in their skivvies despite the winter weather to take part in the yearly stunt
Source: NYPost.com, 01/10/10

Turn the Tub Around
I Can’t Believe It’s Not Butter is holding a user-generated video contest based on Megan Mullally's “Turn the Tub Around” commercial – users can visit Turnthetubaround.com to vote for their favorite video for a chance to win a VIP trip to Los Angeles; the site also contains interactive components including games and an application where users can make their own “Turn the Tub Around” video using photos from their computer or Facebook

Punxsutawney Phil to Text His Weather Prediction
Punxsutawney Phil is going QWERTY this Groundhog Day – on February 2 the famous groundhog will be sharing his yearly prediction via opt-in SMS text message; Phil’s yearly prediction will also be broadcast live via webcast
Source: The Associated Press via Philly.com , 01/12/10

Wire Services Provide Free Distribution to Aid Haiti Earthquake Relief
To show their support for the Haiti relief effort, PRNewswire, BusinessWire and MarketWire are offering free distribution services to organizations releasing information regarding the tragedy – CNN, Fox News and MSNBC are also pitching in by offering online ad space to non-profits benefiting Haiti
Source: MediaBistro.com.com, 01/14/10

Wonder Bread's Online Tool Lets You Build Healthier Sandwiches
Wonder Bread has created an online application, the Sandwich Wonder-izer, which allows users to create a virtual sandwich out of more than 120 components and then calculate its nutritional value – once calculated, the Wonder-izer provides suggestions on how to make the sandwich more nutritionally balanced; users can share their creations through a variety of online outlets
Source: BrandFreak.com, 01/14/10

Vitaminwater Introduces a New Flavor Inspired By ... Facebook?
Vitaminwater plans to release a new flavor inspired by Facebook – scheduled to hit shelves in March, Connect is advertised as black-cherry lime flavored and includes eight extra nutrients; the new drink is the result of an online contest to create a new Vitaminwater flavor
Source: BrandFreak.com, 01/14/10