See The Air You Breathe
Filtrete has created a Web application to virtually transport users through virtual air ducts to experience the common dangers that are floating in the air, highlighting the benefit of installing a Filtrete filter in your home or business – the experience can be viewed in 2D or 3D with the use of 3D glasses
Source: Filtrete3d.ca

Until Flo Ebbs, Progressive Will Capitalize on Her Popularity
Feel like Flo about vehicle insurance? Progressive is leveraging the peppy pitchwoman’s popularity in a new campaign where they are offering consumers the chance to be in a national Progressive commercial with Flo; starting January 25, interested applicants are encouraged to enter by uploading video audition tapes to a branded micro site or participating in local market events
Source: MediaDecoder.blogs.nytimes.com, 01/17/10

Your Coffee Is Ready
McDonalds has created a steamy ad campaign to promote its line of premium coffee – outdoor installments for McDonalds in Canadian bus shelters feature a cup of coffee that actually steams, revealing the message “Your Coffee Is Ready”; video of the ad shows commuters stunned by the active installment
Source: BrandflakesforBreakfast.com, 01/19/10

Survey: 84 Percent of Journalists Say Social Media Sources Less Reliable Than Traditional Sources
IAccording to a recent survey by Cision and George Washington University, 84 percent of journalists feel social media outlets were less reliable than other forms of media; however, the study also revealed that 89 percent of journalists use blogs for research, and 61percent reference Wikipedia  
Source: MediaBistro.com, 01/20/10

Milk-Bone Sponsors PBS Documentary
Milk-Bone is partnering with TPT National Productions and Partisan Pictures to produce a documentary on service dogs, set to air on PBS April 21 –the film will follow the lives of people with disabilities and how they benefit from canine assistance; the documentary is part of a larger campaign by the brand called "It's Good to Give Milk-Bone," which includes a Facebook component surrounding Noble, a puppy being trained for become a service dog and a Twitter page
Source: MediaPost.com, 01/20/10

Hostess Cup Cakes' Iconic Squiggle Celebrating Its 60th Birthday
To launch the celebration of the 60th birthday of the Hostess “iconic squiggle,” the brand set up shop at the Golden Globes in the Access Hollywood Stuff You Must lounge, offering tasty treats to celebs in the form of vintage cupcake boxes and asking them to share their favorite cupcake memories for the camera
Source: BrandFreak.com, 01/20/10

Kids Pack In Nearly 11 Hours of Media Use Daily
According to a recent study by the Kaiser Family Foundation, kids ages 8 to 18 spend almost eight hours a day using entertainment media (TV, computers, video games, music, print, and cell phones) – in many cases kids are multi-tasking their media, watching TV while surfing the web while texting etc., and are able to absorb approximately 11 hours of content in an eight hour time span
Source: News.cnet.com, 01/20/10

The Times to Charge for Frequent Access to Its Web Site
On Wednesday, The New York Times announced plans to charge for full access to their site starting in 2011 – similar to the subscription service that the Wall Street Journal currently has in place (would only be allowed to view a certain number of articles per a period of time free of charge); some critics claim that this change will have an immediate effect on site traffic to NYTimes.com, which currently receives around 6 percent of its traffic from social media outlets (See Will The New York Times Meter Kill Traffic From Social Media?
Source: NYTimes.com, 01/20/10

If You Printed Twitter . . .
A new ad campaign from Hewlett-Packard printers uses clever comparisons to show the actual scope of Twitter – for example, “If you printed Twitter, it would weigh 3.50 million pounds, equivalent to the weight of 82 school busses fully loaded with 84 happily tweeting kids”
Source: Cartridgesave.co.uk, 01/19/10