02.05.10
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Coyne PR Hotsheet
Coyne PR's weekly newsletter of the industry's coolest campaigns, Web 2.0, promotions and advertisements
Hotsheet Campaign  

Obama to Field Questions Posted by YouTube Users
On Monday, President Obama held an interactive interview session through YouTube – during the first-of-its-kind group interview, Obama read questions submitted by YouTube users and replied to them via live Web cast
Source: NYTimes.com, 01/31/10

 
Hotsheet Campaign  

Grammys: Imogen Heap Accepts Award Wearing "Twitter Dress"
Recording artist Imogen Heap brought microblogging and fashion together during the 52nd Annual Grammy Awards by wearing a "Twitter Dress" — the custom made ensemble included a real-time Twitter feed display; Heap asked her fans to "accompany her on the red carpet" by tweeting the hashtag #twitdress
Source: Mashable.com, 02/01/10

 
Hotsheet Campaign  

Nokia Points the Way With Huge London Sign
To promote their navigation services, Nokia hung a giant interactive arrow from a crane overlooking London – users could use their cell phones to text in details for any destination around the world; the crane would move the arrow to point in that direction and display the distance on the arrow – check out a video of the construction and implementation of this interactive installation
Source: AdFreak.com, 02/02/10

 
Hotsheet Campaign  

Tired of the Talking Babies?
The eTrade talking babies have gone viral – a new Web application released by the online trading company allows users to send BabyMail to others; the message can be personalized by uploading photos or recording a message via cell phone
Source: BrandflakesForBreakfast.com, 02/02/10

 
Hotsheet Campaign  

Google Lets Kids Design Next Logo
Today, Google launched their third annual Doodle for Google – students grades K-12 are encouraged to enter a “Google Doodles” for the chance to see it posted on Google’s homepage for a day
Source: Mashable.com, 02/03/10

 
Hotsheet Campaign  

Giant Pandas to Be FedExed to China
The U.S. said goodbye today to giant pandas Mei Lan and Tai Shan, who were returned to China on the "FedEx Panda Express" – a fuel-efficient 777F aircraft was specially branded by FedEx for the trip, due to a conservation agreement; once in China, the China Wildlife Conservation of Giant Panda Breeding hopes to find a mate for Mei Lan (also see Wanted: Chinese teacher and boyfriend for US-born panda)
Source: News.Discovery.com.com, 02/03/10

 
Hotsheet Campaign  

Social Media and Teens: Blogging Down, Social Networking Up
According to a recent study by the Pew Research Center of U.S. teens (defined as Internet users ages 12-17), blogging is down to 14 percent compared to 28 percent in 2006, and 73 percent of teens are active in social networks, up from 65 percent in 2008; only eight percent of teens are tweeting, compared to 66 percent who send and receive instant messages regularly
Source: MediaBistro.com, 02/04/10

 
Hotsheet Campaign  

Golden Grahams Are Next Best Thing To a Job
Golden Grahams wants to help make light of America’s worst job search stories – users are encouraged to send in their sagas for the chance to have them turned into a cartoon and posted on the Golden Grant microsite; winners will also receive 12 boxes of Golden Grahams
Source: AdFreak.com, 02/04/10

 
Hotsheet Campaign  

VW Social Media Campaign Delivers One-Two Punch
Volkswagen has developed a marketing campaign for the Super Bowl surrounding the classic “punch buggy” game – renamed “Punch Dub,” a playoff of VW nickname “Vee Dub,” players are encouraged to “punch” others in person and online for the chance to win a new Volkswagen CC
Source: Wired.com, 01/29/10

 
Hotsheet Campaign  

New Heinz Ketchup Packet Must Have Been Designed By Mommas
Heinz has put a new squeeze on ketchup packages – their revamped Heinz Dip & Squeeze package, which holds 3x more sauce and can be opened in two different ways, is getting praise from media and bloggers alike; the release comes with a Facebook page, www.facebook.com/HeinzKetchup , where fans can express their love for the famous tomato product  
Source: TampaBay.com, 02/04/10

 
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Coyne PR is one of the most recognized independent public relations agencies in the world, receiving more than 50 industry honors in 2009 alone, including Consumer Agency of the Year and the Best Agency to Work for in America by The Holmes Report, in addition to PRWeek's Midsize Agency of the Year. Coyne PR represents category leaders in consumer lifestyle (automotive, fashion & beauty, food & beverage, pet industry, retail & restaurant, sports, travel and toys & juvenile), healthcare (pharmaceutical, healthcare providers, health & fitness and healthcare instruments), technology (consumer technology and new media) and business-to-business communications. For more information, please visit Coyne Public Relations’ Web site at www.coynepr.com.
 
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