Betty White, Snickers Top Ad Meter; View and Rate All The Ads
USA Today's 22nd annual Super Bowl Ad Meter named Snickers' commercial featuring Betty White as the best advertisement during this year's Super Bowl, with honorable mentions going to Doritos, Bud Light and Coca-Cola
Source: USAToday.com, 02/08/10

Got Cool Old Stuff? 'Antiques Roadshow' Holds an Open Call
"Antiques Roadshow" is asking fans to submit a two-minute video about their personal treasures for a chance to win VIP tickets to a show taping
Source: PopCandy, 02/08/10

"Blind Side" Finds a Path to the Oscars by Running Up the Middle
Article discusses factors that led to the box office success of "The Blind Side;" tactics included promoters offering church leaders free online sermon outlines with corresponding movie clips to generate interest
Source: NYTimes, 02/05/10

IHOP National Pancake Day
On February 23, IHOP will be giving away free short stacks of pancakes in an effort to raise money for the Children's Miracle Network – do-gooders can also enter their philanthropic stories for a chance to win free pancakes for a year
Source: ihoppancakeday.com

Winter Olympic Fun with Samsung
Samsung has released a viral video featuring a break dancing ice skater – the video, "Epic Beat Boxing Ice Tricks," was posted on YouTube by mobileexplorers (Samsung's viral campaign); the only brand mention is through multiple advertisements on the rink wall
Source: BrandflakesforBreakfast.com, 02/09/10

Sure, You Adore Your Snuggie. But have You Tried Pajama Jeans?
This might be the next infomercial item to end up sold in mass quantities at CVS... Pajama Jeans – "Pajamas you live in, Jeans you sleep in"
Source: BrandFreak.com, 02/09/10

Guys: Don't Smell Like a Lady.
Old Spice is getting some very positive feedback about their new body wash "manmercials" – The Man Your Man Could Smell Like spot has generated more than 1 million views, 5,000 ratings and 2,000 comments since it was posted
on Feb. 4
Source: BrandFreak.com, 02/10/10

Confused.com Wraps Up U.K. Publicity Stunt
Confused.com, a U.K. insurance comparison site, decided to make the most dangerous street in the country "safer" by wrapping it in Bubble Wrap – the stunt was covered by 24 print and online media outlets
Source: MediaBistro.com, 02/11/10

See Disney's Record Holder for World's Largest Structure of Canned Food
On Thursday, Disney Parks broke the Guinness World Record for the Largest Canned Food Structure at Walt Disney World, Fla. – the 115,527 canned goods sculpture of Mickey Mouse and friends was assembled by Disney VoluntEARS and was destined as a donation that will provide about 70,000 meals to food banks throughout the Southeastern US; according to Guinness World Records, the universally-recognized authority on record-breaking achievement, the new record has successfully eclipsed the old mark of 54,527 cans, set in June 2009 in New Zealand
Source: Walletpop.com, 02/11/10