Rainbows Are Pretty
Tambour, Israel's largest paint retailer, recently partnered with resort city Eilat to offer free parking on the city's most ticketed block - the company painted curbs along Hotel Boulevard in rainbow colors to designate the ticket-free areas, offering visitors complimentary parking
Source: BrandflakesforBreakfast.com, 03/02/10

"Jersey Shore" Cast Re-enact Oscar Movies
Cast members from MTV's "Jersey Shore" re-enact scenes from Oscar nominated films on TBS' Lopez Tonight
Source: Buzzfeed.com, 03/01/10

NYC to Treat Bloggers Like Journalists, by Giving Them Press Passes
Qualified online journalists, a.k.a. bloggers, in New York City are now eligible for city-issued press passes
Source: MediaBistro.com, 03/02/10

A Good Neighbor Helps "OK Go" Go Viral Again
OK Go has created a viral music video for the song "This Too Shall Pass" featuring a mouse-trap type construction and colorful visuals that leave the viewer thinking "how did they do that?" and "what brand is this promoting?" - the sponsor of the video, State Farm Insurance, is only present through the logo on the toy truck in the opening and at the end of the 4-minute video; the video has been viewed more than 3.4 million times since it was posted on YouTube on March 1
Source: AdFreak.com, 03/02/10

Dogs At Work and Play
Snausages turned dog sled racing on its tail by sponsoring the first-ever Snausages Man Sled Race in Anchorage, Alaska to benefit local pet-related charities - four teams of humans pulled the sleds while the dogs took the reins as they raced across 75 yards of snow covered frozen lake; the race highlighted the unique bond and fun furienship shared between dogs and their mushers
Source: News.yahoo.com, 03/03/10

Carlsberg Beer Wants Your England Team Talk
Carlsberg Beer has launched a user-generated video contest centered around the upcoming World Cup - the promotion, England Team Talk, invites users to submit their own pep talk for the England football team for a chance to deliver their pre-game speech to some of the players and appear in a Carlsberg commercial
Source: AdGabber.com, 03/03/10

LG Deal Means Stars Have To Vacuum The Carpet at Spirit Awards
A mystery celebrity will be vacuuming the blue carpet at this year's Spirit Awards; on Friday one lucky star will be seen sucking up sand (a joke off of the award's move from Santa Monica to downtown Los Angeles) on their way into the show with a new LG Electronics Kompressor Vacuum - the placement will benefit LG's Project: Involve, a program that promotes diversity in filmmaking
Source: BrandFreak.com, 03/03/10

Your CEO Is the Mayor of Your Brand
Brandflakes for Breakfast blogger Darryl Ohrt recounts his experience on a recent JetBlue flight he shared with JetBlue CEO David Barger - Ohrt discusses how Barger could have enjoyed a private flight, but instead chose to introduce himself to the cabin and said goodbye to passengers as they left the plane, resulting in a positive experience for everyone on board
Source: BrandflakesforBreakfast.com, 03/04/10

Neil Patrick Harris Goes to the Dogs for PBS Film
Neil Patrick Harris is recording the narration for Milk-Bone-sponsored documentary, "Through a Dog's Eyes," which explores the bond between service dogs and their owners - the documentary is set to premiere on April 21, 2010 at 8 pm ET/7pm CT (check local listings) and will have you seeing service dogs in a whole new light
Source: News.yahoo.com, 03/03/10