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| Coyne PR's weekly newsletter of the industry's coolest campaigns, Web 2.0, promotions and advertisements |
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Performa Skateboard: Stickers
Performa Skateboard has placed rating stickers on popular stunt spots, labeling each spot's difficulty as easy, medium, hard or insane
Source: AdsoftheWorld.com, 03/01/10
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Handsome Men's Club
Jimmy Kimmel debuted his latest star-studded viral video after the Oscars on Sunday night - the "Handsome Men's Club" features guest appearances by some of Hollywood's hottest hunks and has received nearly one million views, more than 6,000 ratings and 1,800+ comments since it was posted on YouTube March 7
Source: JKL via Youtube.com, 03/07/10 |
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Meet Sarah Killen, the One Person Conan O'Brien Is Following on Twitter
Last week Conan O'Brien, who was previously following no one on Twitter, decided to follow 19-year-old Sarah Killen (@LovelyButton
) of Fowlerville, MI, claiming that her life was about to change - since O’Brien's life-changing tweet, Killen has gained more than 27,000 followers and appeared on national morning shows
Source: PopEater.com, 03/08/10 |
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What Do People Need Most, To Buy Your Product?
As part of the Absolut World campaign, Absolut installed branded cash machines in European bars, providing partiers with fee-free withdrawals during ATM "Happy Hour" - the installment and service cost the company 12,000 Euros, but generated 1.5 million media contacts for the brand
Source: BrandflakesforBreakfast.com, 03/09/10 |
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BMW Whips Out the Oldest Trick in the World
BMW pulls the tablecloth out from underneath consumers with a new viral video which illustrated the 0 to 60 in 2.9 second speed of the new S 1000 RR BMW superbike by using it to pull a tablecloth out from under 24 complete place settings; the video has generated more than 1.4 million views, 2,500 ratings and 700+ comments since it was posted on YouTube March 5
Source: TheDenverEgoist.com, 03/08/10 |
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Restaurant Owner Increases Sales by 110% with Foursquare Swarm Badge Party
Joe Sorge, owner of AJ Bombers in Milwaukee, attracted 161 people to his burger joint at the same time using the location-based mobile app Foursquare by leveraging the possibility of earning a coveted Swarm Badge (only awarded when 50 users check in to the same place at the same time) - the "swarm" also resulted in a 110 percent increase in sales for the day
Source: Blog.Hubspot.com, 03/08/10 |
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JetBlue Gives Away Tickets in NYC for 10th Anniversary
As a part of its 10th anniversary celebration, JetBlue gave away free airline tickets in New York City to anyone wearing blue or holding something plane-related - the airline announced giveaway locations and additional details via Twitter, @Jetblue (see also Twitter Giveaway: On the Ground with JetBlue in Manhattan)
Source: Jaunted.com, 03/10/10 |
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Disney Monorail Trains to Feature "TRON: LEGACY" Art
To promote the upcoming "Tron: Legacy," in theaters December 17, Walt Disney World Resort has revealed plans for an exterior makeover of their monorail line, featuring images of Tron motorcycle vehicles and walls of colored light
Source: Disneyparks.disney.go.com/blog, 03/10/10 |
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This Is a Really Big Poker Game
Having already broken the world record for World's Largest Online Poker Tournament and Most Players on an Internet Poker Room, PokerStars.com brought their game to the real world, hosting the World's Largest Poker Game played by members of the England Rugby Team - video of the event features rugby stars James Haskell, Ben Foden and Delon Armitage taking part in a giant game of poker with people sized cards and chips
Source: BrandflakesforBreakfast.com, 03/11/10 |
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Recycle Your Jeans, Get 30% Off
Through March 14, participating Gap stores are giving customers 30 percent off the purchase of a new denim item if they hand in a pair of old jeans (or any denim item, from any store) - the offer goes to benefit the Cotton From Blue to Green program, which turns old cotton items into denim housing insulation for Habitat for Humanity projects
Source: MainStreet.com, 03/08/10
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ABOUT COYNE PR
Coyne PR is one of the most recognized independent public relations agencies in the world, receiving more than 50 industry honors in 2009 alone, including Consumer Agency of the Year and the Best Agency to Work for in America by The Holmes Report, in addition to PRWeek's Midsize Agency of the Year. Coyne PR represents category leaders in consumer lifestyle (automotive, fashion & beauty, food & beverage, pet industry, retail & restaurant, sports, travel and toys & juvenile), healthcare (pharmaceutical, healthcare providers, health & fitness and healthcare instruments), technology (consumer technology and new media) and business-to-business communications. For more information, please visit Coyne Public Relations' Web site at www.coynepr.com. |
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