Steve Jobs Makes a Stealth Appearance at the Palo Alto Apple Store
Steve Jobs made a brief appearance at the Palo Alto Apple Store on April 3, spending 30 minutes talking with customers who had just purchased the highly anticipated iPad.
Source: Gizmodo.com, 04/03/10

Le Tigre Ads Continue to Poke Fun at Golf's Famous Philanderer
Le Tigre is donating 100 percent of profits from its polo-shirt sales to TheFirstTee.org, an organization which aims to help America's youth "get on course" and "stay on course." The promise is part of a billboard marketing campaign surrounding the Tiger Woods scandal which features West Side Highway billboards with humorous messages such as "Golf needs a Tiger. Let's get back on course." and "Golf's original Tiger. For those who play a round."
Source: BrandFreak.com, 04/05/10

Pantene Seeks Woman for Reality TV Ad
Think your hair is commercial quality? Pantene is launching the first-ever reality hair search - the hair care brand is asking women to send in videos by April 18 explaining why their hair should be on TV. Semi-finalists, chosen by popular vote, will be flown to NYC to join brand spokeswoman Stacy London to test the latest Pantene products. The grand prize winner will be featured in a Pantene commercial and receive the "Be the Rock Star You Are" Bret Michaels concert prize package.
Source: PromoMagazine.com, 04/06/10

Alicia Keys Uses Monster.com to Find New Blogger
Alicia Keys is looking to hire a blogger for her Web site, IAAS.com (I Am Super), via Monster.com's new 6Sense semantic search technology. Through May 3, candidates can submit their applications through a online job listing. After Monster has worked its "magic" the top three applicants will go head-to-head in a blog-off surrounding The Black Ball UK.
Source: Mashable.com, 04/06/10

Watch Three Brave (Crazy?) Folks Go Into Solitary Confinement
To promote its new documentary, Explorer: Solitary Confinement, the National Geographic Channel placed three volunteers into solitary confinement for seven days. Viewers were able to check up on the solitary cellmates 24/7 through online video. All three volunteers survived the full week in solitary.
Source: USAToday.com, 04/06/10

Free Roses for Mom from Residence Inn
Marriott wants to make it a memorable Mother's Day for U.S. Residence Inns guests by offering free roses for loved ones to give to their favorite matron on May 9.
Source: USAToday.com, 04/02/10

Domino's Tries Even Harder to Sway the 'Last' of the Haters
In its latest brand awareness campaign, Pizza Holdouts, Domino's tracks down the three remaining critics from the original focus group that panned its original recipe. Video of the campaign execution shows team members attempting to persuade the three "holdouts" to give the pizza another try by plastering their hometowns with personalized billboards and posters.
Source: MediaBistro.com, 04/06/10

So Much Better than "Your Logo Here."
Instead of leaving unused digital billboards blank, national Lamar Advertising has decided to "donate" the billboards as a temporary home for Conan O'Brien through a new campaign, A Place For Conan. The ad-less boards feature the famous "I'm With Coco" poster, Coco tweets and the URL aplaceforconan.com.
Source: BrandflakesforBreakfast.com, 04/07/10

Is a 30-Second Ad Spot the Best "PR" for Tiger Woods thus far?
Tiger Woods' new commercial for Nike Golf featuring the voice of his late father is generating a lot of buzz, gaining the attention of international media as well as generating more than 1.9 million views on YouTube.
Source: MediaBistro.com, 04/08/10