Newsbreak! Winning One Million Dollars Ranks Second to Being a Mom
I scream, you scream the judges scream for ice cream! Announced live on the "The Oprah Winfrey Show," Sue Compton of Delanco, N.J. was named the $1 million grand prize winner of the 44th Pillsbury Bake-Off^® Contest for her original recipe Mini Ice Cream Cookie Cups. Check out video of the million-dollar moment here
Source: Parade.com, 04/15/10

Degree Natureffects Targeted at Women Who Adore Purty Flowers
To promote its new Natureffects line of nature-inspired women's antiperspirant, Degree decorated bus shelters in major cities - including San Francisco, New York, Chicago and Washington, DC - with ornate flowers and foliage. The advertisements were based on market research which found that being closer to nature improves a woman’s chance of feeling healthy and can improve a woman's mood. Also, 86 percent of women find that their lunchtime is more productive if it is taken outside.
Source: BrandFreak.com, 04/09/10

Such Tweet Sorrow: Shakespeare Gets the Social Media Treatment
Shakespeare will go Web 2.0 in an upcoming stage production by Mudlark and The Royal Shakespeare Company. "Such Tweet Sorrow" is a five-week adaptation via Shakespeare’s "Romeo and Juliet" which will incorporate the theater audience and Twitter participation. Aside from in-character tweets from actors in the show (@julietcap16 ), The Company has created a promotional Web page that collects love-centered tweets and is broadcasting it off of a balcony on Carnaby Street, London. (See also: If Shakespeare Were Alive Today, He'd be Tweeting)
Source: NYTimes.com, 04/12/10

Hallmark Says Do It All Before You Turn Thirty
Hallmark has launched a user-generated "To Do" list for people who are soon to turn 30. Named b430, the online promotion – hosted on Twitter and Facebook – asks people in their late 20’s to share what they would like to do before hitting the big 3-0 for a chance to win an iPad. Interested parties must enter by May 3.
Source: AdRants.com, 04/12/10

Ad Seeks Lazy Buggers to Test Sleeping Bags
British retail chain Halfords is looking for a sleeping-bag tester to gauge the "warmth, strength and longevity" of its sleeping bags. The position pays £600 (approx. $924) to use the equipment (sleep) for five days. Applicants should have some camping experience and be skilled in peer-to-peer recommendation.
Source: AdFreak.com, 04/12/10

Gum Wrapper Prom Dress
After hearing about prom dresses made of duct tape, Iowa High School junior Elizabeth Rasmuson decided to make her own gown and matching vest for her date out of Wrigley's 5 gum wrappers. Rasmuson’s creation has garnered national print, broadcast and online media coverage, as well as generated inadvertent PR buzz for the Wrigley’s brand.
Source: Associated Press, 04/14/10

New DQ Mobile
Dairy Queen has launched a 25-city tour to celebrate the 25th birthday of its Blizzard® ice cream snack and the 70th anniversary of the DQ brand. Leading the tour is a customized ice cream truck, dubbed the Blizzard® mobile, which features the DQ signature red lips, spoon windshield wipers, blizzard cup rear view mirror and a mound of Oreo cookie Blizzard. The DQ team will hand out 2,000 blizzard samples at every tour stop. Follow the tour via Facebook.
Source: Omaha.com, 04/12/10

Library of Congress Will Save Tweets
Twitter is now officially part of American history. The Library of Congress, in partnership with Twitter, has added all tweets since March 2006 into its collection. Moving forward, the library will continue to archive the 55 million messages posted daily via the microblogging portal.
Source: NYTimes.com, 04/12/10

Patrons Handed $73,000 Bar Tab, Think Twice About Driving Home
To prevent people from drinking and driving in Brazil, bar patrons were handed a $73,000 tab listing out all of the costs the driver would incur if caught drinking and driving.
Source: AdRants.com, 04/14/10