New Gig lets Daredevils 'Sky Jump'
On the Thursday morning edition of the TODAY Show, anchor Jenna Wolfe shared her daredevil experience testing out one of Las Vegas’ newest attraction, SkyJump Las Vegas. Breaking the Guinness World Record for highest commercial decelerator descent, SkyJump launches those brave enough to take the plunge from atop the iconic Stratosphere Hotel & Casino Tower, 855 ft above the Vegas Strip, to a platform 108 stories below (that’s 829 feet!).
Source: Today Show, 04/22/10

The iPhone 4 Leak Saga From Start to Finish
Last weekend, a test version of the highly anticipated fourth generation iPhone fell into the hands of tech blog Gizmodo after it was “left” at a bar by Apple employee Gray Powell. The discovery launched a storm of chatter from traditional media and blogosphere, with many sources speculating that Powell’s error was no accident.
Source: FastCompany.com, 04/20/10

Lufthansa Offers Free Trip to Man Who Lost iPhone Prototype
The official airline of Germany, Lufthansa, has taken pity on Apple employee Gray Powell, who has taken a great deal of abuse from online media after losing a iPhone prototype last weekend while drinking German beer. The airline is offering him a free business class airfare to Munich with the thought that he might need a break.
Source: MediaBistro.com, 04/22/10

Nike Turns London into a Gameboard for Running Promo
Today, Nike will turn London into a giant game board for runners. Similar to the social media application Foursquare, Nike Grid runners must enter a special pass code into as many payphones within a 40 postal codes as possible to gain badges and points. Check out the promotional video for the event starring grime artist Tempa T – Nike Grid.
Source: MediaBistro.com, 04/20/10

New $100 Bill Gets Heroic Movie-Style Trailer
The $100 bill has received a high-tech makeover in an effort to prevent counterfeiting. To launch the bill, the U.S. Treasury created a “ stirring, patriotic, cinematic video” to showcase Benjamin’s new security features. The video has generated almost 700,000 times since it was posted on April 21.
Source: AdFreak.com, 04/21/10

Wanna Hang With Hugh Jackman? Green Auction Offers Big-Ticket Items
Hollywood has banded together in an effort to save the earth – celebrities from all sectors donated their time and talent to Christie’s Green Auction, a not-for-profit event to benefit four environmental charities. The auction, which took place at Christie's in Rockefeller Center on Earth Day and continues online, includes high-ticket items such as a day on set with Hugh Jackman, a round of golf with Bill Clinton, a new Lexus hybrid vehicle and a vacation in Mexico.
Source: USAToday.com Pop Candy, 04/22/10

Jetblue Will Pour Pink Cocktails with Pam Ann for a Special JetPRIDE Flight
JetBlue is showing its support of San Francisco's Gay Pride Celebration with a special JetPRIDE flight. Flying from San Francisco to Long Beach on May 14, “rainbow powered” Flight 1969 is open to the public and will feature gift bags, games and pink cocktails as well as entertainment from Australian comedian Pam Ann.
Source: Jaunted.com, 04/22/10

Diesel Smelling A Fist Full Of Dollars With Its 'Iron Man 2' Fragrance
Marvel Entertainment and Diesel are partnering to produce a limited edition fragrance surrounding the release of Iron Man 2. Diesel’s Only The Brave: Iron Man Limited Edition is available this month at department stores and will also be promoted through branded Web content, video games and contests. Diesel joins the hand full of companies who have jumped on the Iron Man 2 promotional bandwagon including Audi, Burger King, 7-Eleven and Dr. Pepper.
Source: BrandFreak.com, 04/22/10

Networks Blasted For Shunning Plus-Sized Models
ABC and Fox’s rejection of Lane Bryant’s new lingerie commercial – which shows significantly less skin than most undergarment ads – has critics wondering if the stations are showing prejudice against heavyset models or if the whole thing is just a PR stunt. The ad is being discussed by national print, broadcast and online outlets including CNN and the Huffington Post, making it one of the most-read/most-viewed stories of the day. (See also: Five Lingerie Spots Racier Than Lane Bryant's)
Source: News.Yahoo.com, 04/21/10