Celebrating PAC-MAN'’s 30th Birthday
To celebrate the 30th birthday of PAC-MAN, Google is giving users the opportunity to relive their 8-bit memories by turning the Google doodle into a working PAC-MAN game.
Source: Google Blog 5/21/10

Ghostbusters Save the NY Public Library
The New York Public Library added some spirit to its Don't Close the Book fundraising campaign by hiring Improv Everywhere to stage some Ghostbusters-themed theatrics. Video of the spooky set-up – Who You Gonna Call? – has received more than 1.3 million views since May 17.
Source: Brandflakes for Breakfast 5/19/10

Get Hotties, Cougars and Players to Call Your Friends
Ever receive a voicemail from someone you don’t remember meeting? Captain Morgan is counting on it, and has created a Facebook application which allows users to a send faux voicemail from one of three fictional characters – the cutie, the cougar and the player – to fool their friends. Fans can visit the Captain Morgan Facebook page to share their opinion on the best prank call character.
Source: Brandflakes for Breakfast 5/20/10

Cool Contest: Win A Chance To Ride in the Wienermobile
As a part of Oscar Mayer's "Good Mood Mission," the company is giving four lucky fans the opportunity to ride "shot-bun" for a day in the infamous Wienermobile, plus $5,000 spending money. To enter, visit the Good Mood Mission site and share what you would do with your day in the Wienermobile – with each entry, one pound of food will be donated to Feeding America.
Source: USA Today – Pop Candy 5/20/10

Victoria's Secret Shares the Facebook Like Button in a Whole New Way
As a tie-in to the release of Facebook’s new internet-wide "Like" button, Victoria's Secret created a limited edition panty, branded with a "You like this" design. Consumers could download a coupon, awarding them a free pair with any May 18 purchase.
Source: Center Networks 5/17/10

FourSquare, Starbucks Start Location-based Discounts
Starbucks has partnered with Foursquare, a location-based social networking service, to reward its most frequent customers. Foursquare users who become "mayor" (the person who "checks in" at a location more than any other user) of their local Starbucks will receive $1 dollar off of a frappuccino purchase.
Source: Wallet Pop 5/18/10

BK Norway Turns Social Engagement Into Currency - Will you 'Like' for Food?
Burger King Norway launched a Facebook-based promotion which allows consumers to "like" for free food – users who "like" 10 posts on the BK Norway Facebook page will receive a coupon for a complimentary Hot Salsa burger.
Source: Vanksen CultureBuzz 5/18/10

Panera Bakery Chain Launches New Charitable Restaurant Where Customers Pay What They Want
This week, Panera launched a new charitable restaurant where customers were given the option to pay what they want for food items – rather than a set menu price – and profits were donated to a local charity. If the pilot can sustain financially (based on customers’ generosity), Panera will expand the model nationwide.
Source: Associated Press (via Los Angeles Times) 5/18/10

Birthday Yourself Over at the American Cancer Society's New Site
As a part of its "More Birthdays" campaign, the American Cancer Society has created Birthday Dance! – a Web application which allows users to create and send personalized birthday cards. As the official sponsor of birthdays, the campaign aims to celebrate the 11 million cancer survivors who will celebrate another birthday this year.
Source: BrandFreak 5/21/10