FREE Donut Day!
On June 4, Dunkin’ Donuts lovers can celebrate National Donut Day and score a free donut with any beverage purchase. More than 20,000 fans have RSVP’d to redeem a complimentary confection on the FREE Donut Day! Facebook page. DD will also be announcing the winner of its annual Create Dunkin’s Next Donut Contest – visit http://www.dunkindonuts.com/donut to check out the top dozen finalists and vote for your favorite.
Source: USA Today – Pop Candy, 5/28/10

Something for You to Do with Your Beer Cans This Weekend
Heineken celebrated the start of the UEFA Champions League competition by building a model of Santiago Bernabéu stadium out of 40,000 beer cans. Named Heineken Star Stadium, the beer-can Bernabéu is located in George Enescu Square, Bucharest – it took three weeks to build and two days to assemble. Video of the assembly process and finished stadium is posted on YouTube.
Source: Brandflakes for Breakfast 5/27/10

Chick-fil-A’s Spicy New Offer – By Reservation Only
Chick-fil-A is giving away free samples of its new spicy chicken sandwich – by reservation only. Fil-A fans can sign up at http://www.getspicychicken.com for the location and time where they will pick-up their complimentary chicken. Reservations are limited – with some locations already booked – and fans are encouraged to sign up as soon as possible.
Source: TIME Magazine – NewsFeed, 5/25/10

Pennsylvania Becomes the First State to Join Foursquare
Pennsylvania has become the first state to join Foursquare. Travelers who road trip their way across PA can earn custom badges – PA Shooflyer (Food), PA Retail Polka (Shopping), and PA 4 Score & 7 (History) – by checking in to the location-based network.
Source: Jaunted, 5/26/10

T-Rex Throws First Pitch
In an effort to increase ticket sales, minor league Memphis Redbirds hired a Tyrannosaurus Rex to throw the first pitch at their games. The prehistoric predator generated some viral attention – video of the T-Rex in action has garnered more than 80,000 views on YouTube since May 19.
Source: BuzzFeed, 5/24/10

Zynga, 7-Eleven to Promote Facebook Games in Stores
Zynga – the maker of popular Facebook games Farmville, Mafia Wars and YoVille – has teamed up with 7-Eleven for an in-store promotional partnership. Starting June 1, consumers who purchase select items will receive special codes redeemable for limited-edition virtual items in any Zynga game. Users can also participate in virtual activities to earn additional virtual prizes.
Source: Venture Beat, 5/23/10

Wendy’s Frosty Gets a Social Media Infusion
Wendy’s has launched a three-part social media promotion surrounding its Frosty frozen dessert, including Facebook, Twitter and Foursquare components.
Frosty Summer Vacation – Facebook-based digital scavenger hunt; users can win Frosty treats by searching for letter stamps on the Frosty fan page
Treat it Forward – Charitable Twitter initiative to benefit the Dave Thomas Foundation for Adoption; fans donate 50 cents by tweeting, checking in at a Wendy’s via Foursquare or sending a Frosty Father’s Day e-card
Frosty Project – Fans can compile their Frosty memorabilia and summer memories for a chance to win prizes such as Kindles and iPads
Source: Mashable, 5/25/10

DDB Milan Uses Tomato to Bring Online Laundry Awareness
DDB Milan developed a mailer for Italian laundry service Lavonline consisting of a cardboard cutout of a T-shirt and a squishy tomato. Recipients were encouraged to throw the tomato at the shirt upon opening. The tomato splattered upon contact, but then regained its original form, leaving the shirt unstained. This visual created a metaphoric “demonstration” of Lavonline’s services. The mailer translated into measurable results; 32 percent of recipients signed up for the service, 8 percent used the service and site traffic was increased by 15 percent.
Source: MediaBistro.com – Agency Spy, 5/24/10

Get $100,000 for Finding Hardest Working Person
Mitchum antiperspirant has launched a search for the hardest working person in America. To enter, participants must submit a two-minute video by July 11 sharing why they - or the person they are filming - deserves to win. The first place entrant will win $100,000 and star in a film by legendary filmmaker Albert Maysles, second place will receive $20,000 and one Audience Award winner – chosen by America – will receive $5,000 and a gold stick of Mitchum.
Source: Wallet Pop, 5/27/10