Free Ice Cream at Friendly's Saturday, June 5
On June 5, Friendly’s restaurants will give away free ice cream scoops from 12-5 p.m. to celebrate Free Ice Cream Day and the 75th anniversary of the Friendly’s chain.
Source: Wallet Pop 6/4/10

Jumping From the Eiffel Tower
Taig Khris set the world record for highest jump in skates by leaping off the first floor of the Eiffel Tower. The feat garnered international media attention including coverage from the Associated Press – video of the jump has received more than 750,000 views since it was posted May 29. The record-breaking feat was sponsored by Mobile Orange.
Source: BuzzFeed 5/30/10

Elgan: NY Burger Joint Goes Social, Mobile
Welcome to Food 2.0. A new NYC eatery, 4food, is using social media to attract customers using giveaways on Facebook (tag the 4food wall to win an iPad) and Twitter (post a picture of yourself in front of 4food’s Madison Ave. “tag wall”). Once opened, patrons will be able create items online or via an in-store iPad – every time someone orders a custom menu item, the creator of that item will receive a food credit of 25 cents, thus driving traffic back to the store. The restaurant will also feature a 240-square-foot screen streaming Foursquare and Twitter updates, which customers will be able to reply to/comment on using free Wi-Fi.
Source: Bloomberg Businessweek 5/31/10

Cellphone in New Role: Loyalty Card
Patrons are going paperless, using mobile devices to track their purchases. To meet this trend, Loopt – a location-based network similar to Foursquare – has launched Loopt Star, a mobile game which rewards users for checking in to specific locations. Instead of selling banner ad space, Loopt is asking advertisers to offer special incentives for its 3.4 million registered users (Foursquare has 1.4 million) – retailers who have created reward promotions specifically for Loopt Star users include Gap, Burger King and Universal Music.
Source: The New York Times 6/1/10

George W. Bush: Your New Facebook Friend
President George W. Bush has joined Facebook – more than 130,000 users have “liked” the former president since he joined the social network on June 2.
Source: TIME Magazine – NewsFeed 6/2/10

A Really, Really Cool Internship
AOL is searching for candidates for a two-month summer internship “of a lifetime”. The position? Ambassador of Lifestream. One lucky individual will spend the summer on a bi-coastal paid venture into the world of trend setting and pop culture that he/she will share via social networks and report to the AOL C-suite. The deadline for entries is June 8.  
Source: Brandflakes for Breakfast 6/2/10

Would a Baby App Scare Guys Into Safe Sex?
A team of Cannes Future Lions hopefuls created a case study for an iPhone application to encourage young men to practice safe sex with Durex condoms. The application features a baby that cries loudly and needs constant attention. It is also linked to the individual’s Facebook page, letting friends know the he has become a father and would send out baby-related event invites. The only way to prevent getting iPregnated would be to download the Anti Knock-Up Application.
Source: AdFreak 6/3/10

Lebron James Derby: What Silly Thing Would You Do to Keep Him?
LeBron James fans around the county are uniting to get the soon-to-be free agent to sign with their city. While camapigns from big cities – such as New York’s “Come on LeBron”– might persuade James to leave Cleveland, his hometown fans are doing everything they can to keep him around. Brandon George, owner of website www.InLeBronWeTrust.com, has vowed to take on 23 challenges to convince James to stay in Ohio.
Source: The Plain Dealer 6/3/10

Chicago Invites You To Re-Live Ferris Bueller's Day Off
Want to follow the footsteps of Ferris Bueller? Chicago’s tourism office has created a Foursquare badge that can only be earned by going to the landmarks that the infamous hooky and his friends visited in the 1986 film.
Source: Brandflakes for Breakfast 6/4/10