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Coyne PR Hotsheet
Coyne PR's weekly newsletter of the industry's coolest campaigns, Web 2.0, promotions and advertisements
Hotsheet Campaign  

Speak Now or Forever Hold Your Tweets
According to a recent Harris Interactive study on how American's share opinions online, 34 percent of people have used the Internet to share their opinion (positive or negative) about a product or brand, 38 percent share their opinion specifically to influence others and 46 percent feel that they can be completely honest when sharing their opinions online.
Source: Harris Interactive 6/3/10

 
Hotsheet Campaign  

Ozzy Osbourne Becomes Health Columnist
Rocker Ozzy Osborne was offered a job as a health care columnist for The Sunday Times. Dr. Ozzy – Ozzy’s nom de plume – will answer reader’s personal health questions. In a recent interview, Ozzy explained why he is qualified to give medical advice; “I’ve seen literally thousands of doctors over my lifetime . . . to the point where I sometimes think I know more about being a doctor than doctors do.”
Source: Monsters and Critics 6/7/10

 
Hotsheet Campaign  

Hooked on Gadgets, and Paying a Mental Price
Article discusses how increased use of technology - computers, smart phones, video games etc. - is impacting the human brain. For heavy tech users the impulse to reply to a message causes the brain to release the chemical dopamine, and when "users" are not connected, they tend to feel bored and detached. Multitaskers are at a high risk of technology addiction, losing the ability to shut out useless information, resulting in loss of productivity and increased stress. The piece centers around Kord Campbell - a internet entrepreneur who is "addicted" to technology - and how being connected 24/7 takes a toll on his personal and professional life.
Source: The New York Times 6/6/10

 
Hotsheet Campaign  

Porsche Open to Mini's Idea of Having A Race
Mini is challenging Porsche to a race - video starring Mini USA president Jim McDowell (a former Porsche employee) asks Porsche to meet him at the Road Atlanta course on June 21 for a horsepower showdown. Along with a Mini vs. Porsche Facebook page, Mini also took out a full page ad in the New York Times to promote the competition.
Source: AdFreak 6/8/10

 
Hotsheet Campaign  

Flashmob Creates NYC 'Tourist Lanes' on City Streets
Improv Everywhere hit the sidewalks of NYC with a can of spray chalk to help prevent walking accidents between native New Yorkers and tourists. Actors dressed as construction workers sprayed a line down the sidewalk, labeling one side "New Yorkers" and one side "Tourists," and then directed foot traffic accordingly.
Source: TIME Magazine 6/9/10

 
Hotsheet Campaign  

Name the Next Virgin America Plane and Win an Inaugural Flight to Toronto
To celebrate the launch of Virgin America’s new routes to Toronto, the airline has created the "Name the Canadian Bird" campaign, giving consumers the chance to name one of two planes that will be making the voyage (click here to enter). The winner will receive a free trip on the plane's first flight.
Source: Jaunted 6/9/10

 
Hotsheet Campaign  

New Hotel in Rome Made of Garbage from Europe's Beaches
As a part of its "Save the Beach" campaign, Corona covered a hotel on Capocotta Beach, Rome, with more than 26,000 lbs of beach debris. Named "Save the Beach Hotel," the trash-covered building is meant to create awareness of Europe's polluted beaches. Corona plans to continue the program in other coastal cities around the world - click here to vote for the next city the campaign will visit.
Source: Gadling 6/9/10

 
Hotsheet Campaign  

Oprah Wants to give Someone a TV Show!
Oprah Winfrey is giving one lucky person his/her own television show on the newly launched OWN network. To enter the Your Own Show: Oprah's Search for the Next TV Star! competition, upload a video explaining why you should have your own TV show or visit one of three Khol's locations to audition in person.
Source: Perez Hilton 6/8/10

 
Hotsheet Campaign  

John McCain is Down with Snooki and Jersey Shore
During a sneak peek of the second season of Jersey Shore, Snooki complained Obama’s tax on tanning salons has pushed the price beyond her budget; the reality star also commented that John McCain would never tax her tanning. McCain responded to Snooki's endorsement via Twitter, saying "@Sn00ki u r right, I would never tax your tanning bed! Pres Obama's tax/spend policy is quite The Situation. but I do rec wearing sunscreen!"
Source: BuzzFeed 6/9/10

 
Hotsheet Campaign  

Hyundai will Blow you Away with The World’s Biggest Vuvuzela
To show its support for the 2010 FIFA World Cup in South Africa, Hyundai built a giant vuvuzela - a plastic horn usually blown at sporting events - and countdown clock on top of a unfinished highway in Cape Town. The 35-meter long, 5 meter in diameter horn set a new Guinness World Record for Largest Sounding Trumpet. To hear the horn in action, click here.
Source: BoxOfficeFootball 6/7/10

 
  ABOUT COYNE PR
Coyne PR is one of the most recognized independent public relations agencies in the world, receiving more than 50 industry honors in 2009 alone, including Consumer Agency of the Year and the Best Agency to Work for in America by The Holmes Report, in addition to PRWeek's Midsize Agency of the Year. Coyne PR represents category leaders in consumer lifestyle (automotive, fashion & beauty, food & beverage, pet industry, retail & restaurant, sports, travel and toys & juvenile), healthcare (pharmaceutical, healthcare providers, health & fitness and healthcare instruments), technology (consumer technology and new media) and business-to-business communications. For more information, please visit Coyne Public Relations' Web site at www.coynepr.com.
 
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