Syfy Letting Viewers Create New Movie
The Syfy cable network is producing a new kind of Saturday night feature, and wants fans to be the masterminds behind it. By visiting the movie’s production website, B Movie Mogul, fans can weigh in on everything from title choices to wardrobe preferences. The user-generated creature feature is set for release next year.
Source: The Hollywood Reporter 6/21/10 (via USA Today)

This Will Make You Want a Tennis Racket
In the midst of the World Cup craze, Head has released a viral video featuring Scottish tennis player Andy Murray performing tennis tricks on the streets of London to promote the upcoming Wimbledon tournament. Music from the video is available for download at http://www.head.com/tennis.
Source: Brandflakes for Breakfast 6/22/10

Alaska Airlines Promises Checked Bags in 20 Minutes, or You'll Get $20
To counter its increased baggage fee announcement, Alaska Airlines is promising passengers a checked bag in hand within 20 minutes of reaching the gate. If not, the airline will fork over $20 or 2,000 frequent flyer miles.
Source: Jaunted 6/22/10

Why California Wants Ads on Your License Plate
In an effort to offset its $19-billion-dollar debt, the state of California is looking into electronic license plates that could be sold for advertising. The plates would look normal when cars are moving and switch to ads when a vehicle is still for more than four seconds.
Source: TIME Magazine – NewsFeed 6/22/10

Augmented Reality Ice Cream Machine Trades Smiles for Desserts
Unilever and experiential design company SapientNitro teamed up to create an ice cream machine that responds to smiles. When approached, the machine inserts passerbys into to an augmented reality world – superimposing moustaches and branded designs on the individual’s face – causing them to smile. It then recognizes the smile, snaps a photo and uploads it to Facebook. The tech-savvy treat machine made its debut at the 2010 Cannes Lions festival. Check out the Cannes Sapient Nitro’s Facebook Page for photos from the event.
Source: Mashable 6/22/10

Superman Could Fly into your Town
DC Comics is giving fans a chance to star alongside the Man of Steel. As a part of the Grounded storyline, Superman will walk the streets of America meeting the people he saves; readers are encouraged to write in and share why their town and residents should be included in the series.
Source: USA Today 6/22/10

Ben & Jerry's Exclusive Flavors at Target
Ben & Jerry’s wants America to "Scoop it Forward" with its new volunteerism campaign. Those who volunteer for a VolunteerMatch.org project – and share that opportunity with five friends – will receive a free pint of ice cream. Once the job is completed, volunteers are rewarded with a $1 coupon towards another frozen treat. In an effort to encourage volunteerism, starting this week Target will exclusively sell two new philanthropic-themed flavors, Berry Voluntary (raspberry cheesecake) and Brownie Chew Gooder (vanilla caramel brownie).
Source: Slashfood 6/22/10

McDonald's, Budweiser Help You Show Your U.S. Soccer Colors
Want to share your USA pride? McDonalds and Budweiser have created applications to allow fans to “paint” their faces with the red, white and blue to show their support for the U.S. soccer team. Go to MeEncanta.com to experience McD’s “The Face of a Real Fan”, and become a fan of the Bud United Facebook page to “Show Your True Colors”.
Source: BrandFreak 6/24/10

Over 10,000 People Joined in the World's Largest Yoga Class
On June 22, more than 10,000 people got their OHMMM on in Central Park at the World’s Largest Yoga class, sponsored by Flavorpill, Standard Hotels and Jetblue. Participants were rewarded with a gift tote bags and Gaiam yoga merchandise. More than 13,000 people registered for the event, which ended early due to unexpected rain.
Source: Jaunted 6/23/10