FOURTH OF JULY FUN
Celebrate the Fourth – watch America’s war for independence reenacted by children, Little Kids Reenact the American Revolution, or create your own Founding Fathers rap, JibJab Lets You Rap with the Founding Fathers for July 4th, and share it with others.

Famed Hot Dog Event Gets a New Sponsor
Pepto-Bismol has signed on as the first-ever stomach remedy product to sponsor the Nathan's Famous Fourth of July International Hot Dog Eating Contest. George Shea, chairman of Major League Eating, claims that contestants have been using Pepto for years for post-competition indigestion.
Source: The Wall Street Journal 6/24/10

Giant Model in Spy Tech-Powered Billboard Plucks, Chucks Times Square Visitors
Clothing retailer Forever 21 erected an interactive Times Square display that a uses cameras to put passer-bys in the advertisement. A model on the ad picks a person from the crowd and virtually interacts with them, with reactions ranging from kissing to snapping a Polaroid picture and "posting" it on the board.
Source: Fast Company 6/25/10

Charlotte, N.C., Tops America's Manliest Cities Survey by Combos
Combos brand snack food has named Charlotte, N.C. the manliest city in the U.S. in its second annual America's Manliest Cities survey. The study ranks 50 U.S. cities on a variety of manly criteria including number of manly clothing retailers, regional sports, manly magazine subscriptions and salty snack food consumption. Check out the full results at http://www.americasmanliestcities.com/.
Source: BrandFreak 6/29/10

The 30-Day Pizza Diet Comes to Pete's
Matt McClellan, owner of a bicycle-themed pizzeria, wants America to know that pizza is healthy, and he is proving it by embarking on a 22-city bike tour - from Florida to Times Square, NYC - eating only pizza along the way. McClellan claims that pizza is not only nutritionally sound, but that it can improve overall health. Last year, McClellan ate only pizza for 30 days, resulting in a 25lb weight loss, lower cholesterol and a loss of 10 percent body fat and five inches around the middle.
Source: NBC Washington 6/28/10

'I'm On A Horse' Guy Makes Old Spice Return
Old Spice's award-winning "I'm on a horse" guy is back. The definition of a viral success, previous commercials starring the "Man Your Man Could Smell Like" have generated more than 14 million views on YouTube.
Source: AdFreak 6/30/10

Bringing the Product to Fans In Need
Ever tweet about being out of a favorite snack food? Wheat Thins fan Tabitha Hancock did, and the brand came to her rescue by delivering a palette of the snack to her front door. See also: Talk About Wheat Thins, and They'll Find You.
Source: Brandflakes for Breakfast 6/30/10

Old El Paso Gets in Melodramatic Mood with a Telenovela Parody
Old El Paso has created a branded Spanish soap-opera parody, Mi Marido, Mi Angel (My Husband, My Angel), that viewers can customize through Facebook Connect. Follow the drama of Roberto, Isabella, Felipe, Consuela and Alejandro online or on Canadian network CTV, which has picked up the series.
Source: BrandFreak 6/30/10

Kettle's Chip of the Month Club is the Gift that Keeps on Giving
Looking for the perfect gift for a snack-loving friend? Following the launch of its "Crunch Proud" campaign, Kettle brand potato chips has created Chip-of-the-Month Club, a monthly snack subscription program available in 3, 6, 9 and 12 month packages. Each month, chip connoisseurs will receive packages of hard-to-find seasonal flavors and unreleased varieties.
Source: BrandFreak 6/1/10