| 08.20.10 |
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| Coyne PR's weekly newsletter of the industry's coolest campaigns, Web 2.0, promotions and advertisements |
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KFC Sets World Record
On Tuesday, KFC broke the Guinness World Record for "World's Largest Serving of Fried Chicken" by serving up 2,000 pounds of fried chicken to Louisville residents out of an 8-foot-tall vintage-design bucket. The attempt was made to celebrate the Colonel's Original Recipe’s 70th anniversary.
Source: SlashFood 8/17/10
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The Web is Dead. Long Live the Internet
Wired’s Chris Anderson and Michael Wolff discuss the “death” of the World Wide Web (the actual websites) and rise of the Internet (the content people access without visiting sites through apps, podcasts, etc.). The dual article also explains how the exchange of online content has shifted from searching for information to having it presented to them, and the impact this change will have on capitalism and the media world.
Source: Wired 8/17/10 |
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Chillax! Bromance! It Must Be New Words in the Dictionary Day!
Don’t be a hater, Oxford English Dictionary (OED), The Oxford Dictionary of English (ODE) added more than 30 new words to its dictionary, including social media and pop culture inspired words such as bromance (close friendship between men), defriended (to remove someone as a friend on a social network) and cheeseball (someone who lacks taste). To check out the full list of new additions, click here.
Source: TIME Magazine – News Feed 8/19/10 |
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McDonald's Puts Nappers Next to Coffee Ads
McDonald's Canada generated buzz for a free coffee giveaway by placing sleeping subway commuters under advertisements for the giveaway. The posters read “Looks like someone could use a free coffee.”
Source: AdFreak 8/13/10 |
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Los Angeles Goes Nuts at the Opening of New Chick-fil-A Location
To commemorate the opening of the 1,500th Chick-fil-A location in Los Angeles, the fast-food chain gave the first 100 people in line a year’s supply of chicken. Fans came fully prepared for the highly anticipated event, camping out overnight and dressing in Chick-fil-A t-shirts and cow costumes.
Source: Brandfreak 8/17/10 |
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A Field Guide to Using Facebook Places
Curious about Facebook’s new location-based feature, Places? Mashable has created a “field guide” to help you get started. Similar to foursquare, Facebook Places works with smart phone devices to allow users to check in at key points and share their location with others. This new Facebook function has potential to serve as a tool for marketers, app developers and nosy parents.
Source: Mashable 8/19/10 |
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Download a Cookbook, Help a Good Cause
Cook for a good cause – The Pampered Chef has created a free virtual cookbook of star-studded recipes from celebrities including Courtney Cox, David Arquette, Mario Batali and Scott Wolf. For every copy downloaded, The Pampered Chef will donate one meal to Feeding America.
Source: USA Today – Pop Candy 8/19/10 |
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Sawed-in-Half Assistant is Doing Her Part to Promote Magic Show
To generate some attention for the Lance Burton Master Magician show at the Monte Carlo in Las Vegas, a trunk from the show was left spinning on the airport baggage carousel – with half of an assistant sticking out of it. The stunt was documented by camera phone wielding travelers and posted online. Talk about thinking outside of the box.
Source: Brandfreak 8/12/10 |
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So You Think You Can Draw? Emirates Wants to Fly Artists for Free
Emirates needs new creative for its Skywards loyalty program cards, and is using a consumer contest to find it. Artists are invited to enter their original works – including sculptures, photographs and paintings – for the chance to win a trip to Dubai and $5,000. The winning art will also be displayed at the Art Dubai Fair in March. Unfortunately, residents of the U.S. and Italy are not welcome to enter. For more information about the contest, click here.
Source: Jaunted 8/18/10 |
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Victim of Justin Bieber's Twitter Prank Becomes Victim of Awkward MSNBC Interview
Don’t mess with the Bieber – Kevin Kristopik made that mistake after he started harassing the pop star via SMS text. Beiber retaliated by tweeting Kristopik’s phone number to the world, resulting in more than 30,000 text messages and an awkward interview with Tony Alexander on MSNBC.
Source: Gawker 8/17/10 |
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ABOUT COYNE PR
Coyne PR is one of the most recognized independent public relations agencies in the world, receiving more than 50 industry honors in 2009 alone, including Consumer Agency of the Year and the Best Agency to Work for in America by The Holmes Report, in addition to PRWeek's Midsize Agency of the Year. Coyne PR represents category leaders in consumer lifestyle (automotive, fashion & beauty, food & beverage, pet industry, retail & restaurant, sports, travel and toys & juvenile), healthcare (pharmaceutical, healthcare providers, health & fitness and healthcare instruments), technology (consumer technology and new media) and business-to-business communications. For more information, please visit Coyne Public Relations' Web site at www.coynepr.com. |
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