COYNE PR HOTSHEET

09.25.09

Coyne PR's weekly newsletter of the industry's coolest campaigns, Web 2.0, promotions and advertisements.

Weather Channel gives 'Meatballs' forecasts
To promote the new movie Cloudy With a Chance of Meatballs, the Weather Channel did a special forecast for Chewandswallow, a fictional town from the movie where food rains down from the sky instead of weather elements
Source: AdFreak.com, 09/21/09

Big Brother Billboard Offers Oil Recommendations
Castrol has created interactive billboards that tell drivers which motor oil they should be using. Cameras on the side of the road capture the passing car’s license plate number and use the vehicle registration to identify the make and model of car, and then posts the recommended motor oil on a billboard down the road
Source: AdRants, 09/21/09

Crest Grabs Seacrest. Results Less Than Believable
Crest has enlisted Ryan Seacrest as their new spokesperson –
note the name tie-in, SeaCREST
Source: AdRants, 09/21/09

Fake New York Post draws attention to global warming
Activist group Yes Men has struck again – on Monday, the “prankster” organization distributed faux copies of the New York Post which donned the headline “We’re Screwed” to bring attention to global climate change; the Post commented on the prank saying that it had “none of the wit and insight” of the paper, but praised the group for their choice of paper, saying that “they figured this time they'd choose a paper people actually love to read” – a jab at Yes Men’s November 2008 target, The New York Times
Source: The Associated Press, 09/21/09

Google Doodle Mystery Solved: Happy Birthday, H.G. Wells
Mystery solved – Google’s crop circle logos were posted to celebrate the birthday of legendary sci-fi writer H.G. Wells
Source: ABC News Online, 09/21/09

Little Debbie Does Dallas (No Really, It's Part of the Promotion)
To promote their newest confection, Little Debbie has launched a multi-media campaign including Facebook, Twitter, YouTube, Flickr, traditional advertising, blogger outreach and a multi-city cupcake giveaway tour, with the chance to win one of two Smart cars wrapped as Little Debbie cupcakes
Source: AdRants, 09/22/09

Look up! It's the world's tallest man
As seen on USA Today’s Pop Candy Blog, Sultan Kosen of Turkey was recently named the world’s tallest man by the Guinness Book of World Records – he is 8 feet and 1 inch
Source: USA Today - Pop Candy, 09/23/09

Is Wikipedia a Victim of Its Own Success?
A recent article in "TIME Magazine" discusses the growth of Wikipedia; according to Ed Chi of the Palo Alto Research Center, the user-generated encyclopedia may disappear within the next 10 years
Source: TIME Magazine Online, 09/23/09

Sparks launches milk campaign
American Idol Jordin Sparks is now rocking a milk moustache – the star is asking America’s youth to send in milk moustache pictures to help raise awareness for music education; the Drink Milk For A Change campaign will donate a dollar to the VH1 Save The Music Foundation for every submission
Source: The Press Association, 09/24/09

Subway Set to Overtake McD's in Omnipresence
Subway is predicted become the world’s largest fast-food chain – the present leader, McDonalds, currently operates more than 32,158 restaurants world-wide but Subway is right on the heels of the golden arches with 31,800 locations around the world
Source: Advertising Age Online, 09/21/09

ABOUT COYNE PR
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne PR consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Goodyear, Life Savers, Shell Lubricants, Medco Health Solutions, Inc., Campbell Soup Company, Graco Juvenile Products, Kraft Foods, General Mills, and Hard Rock Cafe look to Coyne PR to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.

In 2007 and 2008, Coyne was named the Best Agency to Work For in America by The Holmes Report and one of the Top 50 Places to Work in New Jersey by NJBIZ magazine. Coyne PR was a finalist in the category of agency of the year at the PRWeek Awards the past five of seven years and won in that category in 2009. Further, Coyne PR is a past recipient of numerous national accolades from numerous organizations including the Public Relations Society of America and the International Association of Business Communicators.