Hungry Jack thinks inside the box for its latest promotion
Ever wonder what to do with a half-box of pancake mix? Hungry Jack has launched a new website, UseUpTheBox.com, where consumers are challenged to make culinary creations out of the half-used items in their pantry – the consumer with the most delicious and creative recipe wins a year of groceries
Source: BrandFreak.com, 09/25/09

Oz Yourself
To celebrate the 70th anniversary of The Wizard of OZ, Netflix has created an application which allows users to “Oz Themselves” by superimposing their face on the Scarecrow while he sings “If I Only Had a Brain” Click here to Oz Yourself
Source: Yesbutnobutyes.com, 09/26/09

Starbucks Marketing Push for Via Begins With Taste Tests
Starbucks has launched a new advertising and marketing campaign for Via, their new instant-coffee product; the coffee giant has invited consumers to participate in the Starbucks Via Taste Challenge by visiting one of their 7,500 locations from 10/2 – 10/5 to see if they can tell the difference between Via and fresh brewed coffee
Source: AdAge.com, 09/28/09

Holiday Inn may be out of key cards when you check in...
To celebrate the relaunch of the Holiday Inn brand, the hotel chain has created the "Key Card Hotel," an entire hotel lobby and room out of stacked room keys  – consumers are invited to visit the creation at Chelsea Piers in NYC; a mini documentary of the building process has posted on YouTube
Source: BrandflakesforBreakfast.com, 09/29/09

How to get free tickets to Disneyland and Disney World in 2010
“Give a Day, Get a Disney Day” – Disney Parks has announced that they will give away 1 million free park tickets to people who give a day of volunteer service in 2010
Source: Los Angeles Times Online, 09/29/09

The 60 Minutes/Vanity Fair Poll
CBS and Vanity Fair have release the results of the first in a series of monthly polls gauging American’s feelings on current issues; this month’s survey revealed that Wal-Mart is viewed as the chain that best represents America, that Twitter is a “fad that will fade” and that most women would gladly trade places with Michelle Obama
Source: Vanity Fair Magazine Online , 09/27/09

KFC restaurants feed homeless
KFC temporarily transformed two of their Louisville locations into food kitchens and fed local shelter residents; this was the first of several local closures to take place in October as an effort to raise awareness for the KFC World Hunger Relief Funds
Source: Louisville Courier-Journal Online, 09/29/09

Expense It
Can’t afford a steak dinner? High-end steakhouse Maloney & Porcelli has developed a tool to help patrons expense their meals by transforming dinner bills into faux receipts from generic retailers
Source: Adverblog.com, 10/01/09

Coke does consumer contest fresh
Coca-Cola is searching for people who can imitate the noise of a can of coke for their next commercial; users are encouraged to submit videos of their soda skills and remix other submissions to make their own memes (humorous viral content passed from one user to another)
Source: BrandflakesforBreakfast.com, 10/01/09

Michael Moore holds free 'Capitalism' screenings tonight
Michael Moore is holding advanced screenings of his new documentary Capitalism: A Love Story in U.S. cities with the highest unemployment and foreclosure rates and offering free admission to people who have been hurt by the recession
Source: USA Today – Pop Candy, 10/01/09