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| Coyne PR's weekly newsletter of the industry's coolest campaigns, Web 2.0, promotions and advertisements |
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Your online photos could be product placements
Udorse is a “visual endorsement engine” which allows users to “endorse” products in their uploaded photos by adding tags that link to the product’s website – users will receive money (approximately $5 -$10 per month) for each person who clicks through to the product site; tagged products must be one of Udorse’s partners to receive compensation
Source: MSNBC Online, 10/08/09
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Green walls taking root in green building design
PNC Bank has installed a living billboard on the side of their headquarters in Pittsburgh – the “green wall” is made up of 15,000+ plants arranged to look like the PNC Logo; according to the bank, their 2,400 sq ft installment is the largest in North America and will help to remove pollutants from the surrounding air
Source: Associated Press via Yahoo! News, 10/12/09
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Why Email No Longer Rules
According to The Wall Street Journal, e-mail is “over” and the future of communication is in social media; the article attributes the change to the consumer’s ability to access the internet – when access revolved around logging on, e-mail was the best way to receive information, but now that users are connected 24/7, the speed of social networks is more ideal for instant communication
Source: The Wall Street Journal Online, 10/12/09
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FedEx drop-off boxes would love to chat with you about Nascar
FedEx wants you to know they are fast and they have enlisted the help of Nascar’s Denny Hamlin to spread the word – 700+ FedEx drop boxes have been enhanced with a sound chip that share a special message from Hamlin when opened
Source: BrandFreak, 10/13/09
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Kellogg's will use laser to burn logo on to individual corn flakes
to stamp out fakes
In an effort to set themselves apart from store-brand corn flake cereals, Kellogg’s has announced that they will laser print their logo on each individual flake of their Corn Flakes cereal
Source: Daily Mail Online (UK), 10/13/09
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Seth Green isn't angry -- but how do his fans feel?
A “behind the scenes” video released this week revealed an angry Seth Green flipping a table over a stolen Butterfinger bar; the freak-out was revealed as a fake by Butterfinger, who created it as part of a new viral campaign, housed at www.DudeWheresMyBar.com
Source: USA Today – Pop Candy, 10/14/09
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Schwan's will do everything but spoon the food into your mouth
Schwan’s, a home-food-delivery service is giving away free sample meals as a part of their “Let’s stick a fork in the recession,” campaign – the first 500,000 new customers to visit their site can choose one of their ready-made meals, priced at a wallet-friendly $10 or less
Source: Brandfreak, 10/14/09
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Wild Things invade NYC in celebration of the Warner Bros. movie
NYC & Company has launched “Wild Thing Week” in New York City to celebrate
the new movie Where the Wild Things Are – special events throughout the week included exhibits, celebrity appearances and the renaming of Greenwich Ave
and Christopher Street, which were changed to Maurice Sendak Way and Wild Things Way
Source: Brandfreak, 10/15/09
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Twitter in the wine business for charity
Twitter has partnered with Crushpad, an amateur wine producer, to create its own wine – part of the proceeds of the Twitter branded Pinot Nior and Chardonnay will go to Room to Read, a non-profit that promotes child literacy in third-world countries; to get involved with the campaign, dubbed the Fledgling Initiative, follow @fledgling
Source: Wine Brands, 10/16/09
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Massive paint fight for Samsung Corby
A 200-person giant paint fight was staged in Sao Paulo to launch the Samsung Corby S3650 phone – the 40 minute brawl used 2,000 liters of paint and took 12 fire trucks 3 days to clean up
Source: USA Today – Pop Candy, 10/16/09
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ABOUT COYNE PR
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany,
New Jersey and New York City. With expertise in a variety of categories, Coyne PR
consistently displays the knowledge and creativity that has made it one of the country’s fastest
growing agencies. Prominent national brands including The Walt Disney Company, Goodyear,
Life Savers, Shell Lubricants, Medco Health Solutions, Inc., Campbell Soup Company, Graco
Juvenile Products, Kraft Foods, General Mills, and Hard Rock Cafe look to Coyne PR to create
high-profile public relations programs that deliver significant media results and help them attain
their marketing communications goals.
In 2007 and 2008, Coyne was named the Best Agency to Work For in America by The Holmes
Report and one of the Top 50 Places to Work in New Jersey by NJBIZ magazine. Coyne PR was
a finalist in the category of agency of the year at the PRWeek Awards the past five of seven years
and won in that category in 2009. Further, Coyne PR is a past recipient of numerous national
accolades from numerous organizations including the Public Relations Society of America and
the International Association of Business Communicators. |
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