COYNE PR HOTSHEET

11.13.09

Coyne PR's weekly newsletter of the industry’s coolest campaigns, Web 2.0, promotions and advertisements

Colbert vs. Miracle Whip
Miracle Whip strikes back at Steve Colbert for his campaign against their product with full page print ads – the ads contain a letter from the brand communicating their feelings about his comments and how they planned to “dominate” him by purchasing commercials during his show
Source: Buzzfeed.com, 11/12/09

Hard Rock, Celebs Imagine There's No Hunger
USA Today reports on Hard Rock International’s “IMAGINE THERE’S NO HUNGER” campaign and “SERVE4” digital album – the article features interviews with Yoko Ono, Ringo Starr, Forest Whitaker and O.A.R., who contributed to the world hunger campaign which benefits WHY
Source: USA Today Online, 11/09/09

A New Look for the Public Library’s Lion Logo
The New York Public Library has redesigned their logo to be more online friendly – to generate media coverage for the new design, the library released a viral video explaining the thought process behind the change
Source: The New York Times Online, 11/09/09

ElfYourself Returns With New Features
Office Max’s Elf Yourself is back with new features for the 2009 holiday season – users can select pictures from Facebook to put on up to five elves in one of five different routines as well as the option to put your elves on mugs and other novelty gifts; check it out http://elfyourself.jibjab.com/view/vqO7zMFsTGCFnxsTIrdu
Source: USA Today – Pop Candy, 11/11/09

Discovery Channel – The World is Just Awesome
The Discovery Channel is asking viewers to create their own version of the new “The World is Just Awesome” commercial, which features Discovery Channel stars singing praises to the earth; the original version of the commercial, "Discovery Channel: I Love the World", won numerous awards, as well as generating more than 4 million views on YouTube
Source: YouTube.com, 11/05/09

'Rocky' Fans Storm Philly - Were You There?
To promote the release of “Rocky: The Undisputed Collection” on Blu-ray and DVD, local radio show host Danny Bonaduce led a parade of 1,000 robed Rocky fans through the streets of Philadelphia to the infamous “Rocky” steps at the Philadelphia Museum of Art
Source: USA Today – Pop Candy, 11/09/09

Samsung Mobile Explorers
Samsung is challenging phone-wielding adventurers to become “Samsung Mobile Explorers” – a new viral video campaign released by the phone company features bystanders catching amazing events on their video phones while watching athletes train for the 2010 Vancouver Winter Olympics
Source: Adverblog, 11/09/09

Slow Work Day? Roll Out the Slip and Slide
Austin agency nFusion has created a viral video of a “slow day” at the office, featuring employees playing on a giant slip and slide to create some buzz for the company
Source: AdRants, 11/10/09

The Netflix for Designer Dresses
Stay fashionable without breaking the bank – Rent the Runway is a new online store which allows women to borrow designer dresses and return them via mail when they are done
Source: Adweek, 11/05/09

The Gap Cheer Factory
The Gap “Cheer Factory” allows users to create a personalized cheer e-card to share with others; check out the TV spot cheers at www.facebook.com/gap
Source: Gap.com, 11/13/09

ABOUT COYNE PR
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne PR consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Goodyear, Life Savers, Shell Lubricants, Medco Health Solutions, Inc., Campbell Soup Company, Graco Juvenile Products, Kraft Foods, General Mills, and Hard Rock International look to Coyne PR to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.

In 2007 and 2008, Coyne was named the Best Agency to Work For in America by The Holmes Report and one of the Top 50 Places to Work in New Jersey by NJBIZ magazine. Coyne PR was a finalist in the category of agency of the year at the PRWeek Awards the past five of seven years and won in that category in 2009. Further, Coyne PR is a past recipient of numerous national accolades from numerous organizations including the Public Relations Society of America and the International Association of Business Communicators.