COYNE PR HOTSHEET

11.20.09

Coyne PR's weekly newsletter of the industry’s coolest campaigns, Web 2.0, promotions and advertisements

Miracle Whip's Marketing Team is not as Massively Dope as We Had Hoped
The Miracle Whip vs. Stephen Colbert controversy rages on; in reply to Miracle Whip’s attack at Colbert via print and purchase of all the commercial slots during his 11/12 show, Colbert thanked the company for buying his ad space, leaving him more money to buy more mayo – so much for “ in your face and massively dope”
Source: MediaFreak.com, 11/13/09

Housekeeping Goes Social (and mobile)
Tide has created an iPhone app that serves as a mobile stain-removing resource, listing tips on removing anything that might soil on your shirt while you’re on the go
Source: Adverblog.com, 11/13/09

A Gap Store Goes Head Over Heels (literally) for Rewards Program
To support their new “Sprize” program – a rewards program available in Canada that credits shoppers with the difference for merchandise if it goes on sale within a certain period – Gap turned a store in Vancouver upside-down and created a viral video to share the transformation with the social media-sphere
Source: BrandFreak.com, 11/17/09

Oxford's Word of the Year? 'Unfriend'
The New Oxford American Dictionary has named the popular Facebook term ‘unfriend’ as their 2009 word of the year
Source: Cnet News, 11/16/09

Elf Flash Mob
A mob of Office Max elves stormed Union Square to promote the seasonal evite www.ElfYourself.com
Source: BuzzFeed.com, 11/17/09

So, Tell Me Again Why Vampires Like Volvos?
Volvo has launched a new advertising campaign surrounding the Twilight series just in time for the launch of “New Moon”– in the books and movies, the lead character Edward drives a Volvo, and the car company is offering fans a chance to win his car by solving a puzzle at www.WhatDrivesEdward.com
Source: AdFreak.com, 11/16/09

The Little Red Chair That Could
Toshiba has put a red chair into orbit, filming its journey around the earth with hi-def Toshiba cameras, creating a viral video and the world’s highest recorded commercial
Source: AdRants.com, 11/16/09

The Ten Most Influential Internet Moments of the Decade
The Webby Awards Web site has posted a list of the ten most influential moments of the 2000’s – all of which are tied to the Internet – including the launch of Wikipedia and Facebook and the 2008 U.S. Presidential Election
Source: WebbyAwards.com, 11/09

Chase Commits $5 Million to Facebook Charity Campaign
Chase has partnered with Facebook to launch its “Community Giving” campaign in which users will be able to vote for their favorite non-profit organization through a Facebook application; the charity with the most votes, slated for announcement February 1, will receive $1 million dollars, five runners-up will be awarded $100,000, and the following top 100 will get $25,000 each; more than 12,000 Facebook members signed up for “Community Giving” page within the first day of posting
Source: Cnet News, 11/17/09

YouTube to Help Sites Gather News Clips
YouTube Direct will allow local media to pick-up videos posted by users in their area, integrating traditional broadcast news with user-generated content
Source: New York Times, 11/17/09

ABOUT COYNE PR
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne PR consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Goodyear, Life Savers, Shell Lubricants, Medco Health Solutions, Inc., Campbell Soup Company, Graco Juvenile Products, Kraft Foods, General Mills, and Hard Rock International look to Coyne PR to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.

In 2007 and 2008, Coyne was named the Best Agency to Work For in America by The Holmes Report and one of the Top 50 Places to Work in New Jersey by NJBIZ magazine. Coyne PR was a finalist in the category of agency of the year at the PRWeek Awards the past five of seven years and won in that category in 2009. Further, Coyne PR is a past recipient of numerous national accolades from numerous organizations including the Public Relations Society of America and the International Association of Business Communicators.