COYNE PR HOTSHEET

11.25.09

Coyne PR's weekly newsletter of the industry’s coolest campaigns, Web 2.0, promotions and advertisements

Xerox: Let’s Say Thanks
This holiday season, Xerox is helping bring a little cheer to the troops overseas with “Let’s Say Thanks,” an online campaign which allows users to send free personalized postcards to servicemen and women stationed away from home; the patriotic postcards were designed by children around the country
Source: LetsSayThanks.com, 11/23/09

Macy's Thanksgiving Day Parade 2009 Debuts New Balloons
The annual Macy’s Thanksgiving Day Parade will feature new balloons including the Pillsbury Doughboy, Ronald McDonald, Sailor Mickey and Spider-Man; the parade will also follow a new route this year, taking 7th Avenue instead of Broadway to cross Times Square
Source: HULIQ.com, 11/18/09

Princeton Turkey to Get Presidential Pardon
One bird isn’t “turkey” this Thanksgiving – Courage the turkey (along with alternate Carolina) will be the recipient of this year’s Presidential Turkey Pardon; on November 25, the lucky gobbler will be officially pardoned by President Obama and then flown to Disneyland Resort in Anaheim, Calif., where he will serve as the Grand Marshal of the Disneyland Thanksgiving Day Parade, and then both will retire to their new home in Frontierland
Source: WRAL-TV Online, 11/23/09

Land’s End: Big Warm-Up
Land’s End is warming up Boston this year with a one-of-kind coat drive, the “Big Warm-Up,” a nationwide campaign to help the homeless stay warm this winter - to participate, people can drop coat donations off at their local Sears; What sets this drive apart from others? The campaign is housed on an interactive Web site which shares statistics about the homeless (one in three homeless adults have a job) and allows users to see donation totals broken out by state and track their donated coat
Source: Land,s End: http://www.bigwarmup.com/, 11/23/09

Butterball Turkey Hotline Is Open For Business
For the 29th year in a row, Butterball Turkey is been helping families make the perfect holiday turkey with the Turkey Talk-Line – this holiday season more than 100,000 people are expected to call 1-800-BUTTERBALL to talk to one of 50 trained poultry pros; the Turkey Talk-Line is mentioned in holiday round-ups every year, with close to 200 print placements already this holiday season
Source: The Denver Channel Online, 11/19/09

Muscle Milk Pilgrim Sexing Up Thanksgiving
Muscle Milk wants to give thanks this year for "two tickets to the musket show” – the protein drink company has released a music video, “Sexy Pilgrim,” which features a protein-drinking pilgrim telling everyone giving thanks this year “you’re welcome”... for his awesomeness; the video is posted on the microsite SexyPilgrim.com where users can download the Muscle Milk pilgrim’s song
Source: AdFreak.com, 11/20/09

Dunkin’ Has The Antidote for Thanksgiving Naps
According to a survey by Dunkin Donuts, 58 percent of people take a nap on Thanksgiving; to help people stay awake this Turkey Day, DD is staying open until 2 p.m. so America can keep on running all the way to dessert
Source: The Boston Globe Online, 11/19/09

Tavern Owner Says He'll Unveil 100-Proof Turkey
O'Casey's Tavern in Manhattan has created a 21-and-over treat for this Thanksgiving, a 100-proof turkey soaked in Georgi flavored vodka – the restaurant is offering taxi rides home for anyone who consumes the potent poultry; the “boozy bird” has generated tons of media coverage including feature articles by The Associated Press and the New York Post
Source: The Associated Press, 11/23/09

JCPenney Back in the Doghouse Once Again
JCPenney has brought back their holiday success, Beware of the Doghouse for a second year with Return to the Doghouse – a campaign warning men about giving bad gifts by showing them what happens in “the doghouse,” an underground prison where men are forced to fold laundry and eat quiche as punishment for their thoughtless gifting; the first year of the campaign generated millions of Web site views and this year’s version is expected to generate the same traffic
Source: AdFreak.com, 11/23/09

Domino's Brings Back the Noid, and He No Longer Needs Avoiding
As a part of their annual “Thanks and Giving” charitable campaign, Domino’s is bringing back their 1980’s troublemaker mascot, the Noid; the pizza chain has created 1,000 limited edition “Avoid the Noid” T-shirts which are on sale at NoidTshirt.com – $14 from the sale of each shirt will go to the St. Jude Children’s Research Hospital
Source: BrandFreak.com, 11/23/09

ABOUT COYNE PR
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne PR consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Goodyear, Life Savers, Shell Lubricants, Medco Health Solutions, Inc., Campbell Soup Company, Graco Juvenile Products, Kraft Foods, General Mills, and Hard Rock International look to Coyne PR to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.

In 2007 and 2008, Coyne was named the Best Agency to Work For in America by The Holmes Report and one of the Top 50 Places to Work in New Jersey by NJBIZ magazine. Coyne PR was a finalist in the category of agency of the year at the PRWeek Awards the past five of seven years and won in that category in 2009. Further, Coyne PR is a past recipient of numerous national accolades from numerous organizations including the Public Relations Society of America and the International Association of Business Communicators.