12.04.09
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Coyne PR Hotsheet
Coyne PR's weekly newsletter of the industry’s coolest campaigns, Web 2.0, promotions and advertisements
Hotsheet Campaign  

Study Shows Women Dominate on Social Networks
According to a recent study by Royal Pingdom, out of 19 social networking sites including Facebook, Twitter, MySpace and Bebo, 53 percent of users were female
Source: Lies, Damned Lies and Statistics, 11/30/09

 
Hotsheet Campaign  

Honda Drivers Making Merry With Free Gas in Southern California
Honda dealers in Southern California are giving back to their customers this holiday season – the dealers have dispatched Honda Helper teams who hand out umbrellas and reusable grocery bags, hold doors, feed the homeless and fill up Honda gas tanks for free  
Source: Brandflakes for Breakfast, 11/03/09

 
Hotsheet Campaign  

Mellencamp to Quit Smoking, if Facebook Helps
John Mellencamp's 14-year-old son Speck has started a Facebook group in an effort to get his dad to stop smoking – the rocker promised his son if he was able to get one million fans that he would put down the tobacco for good
Source: MSNBC, 12/01/09

 
Hotsheet Campaign  

This Year, You Can Stalk Santa from Your Car
The U.S. government is keeping an extra eye on the sky this December 25th… for Santa Claus – since 1955, the North American Defense Command NORAD Santa Tracker charts Saint Nick’s journey around world so kids can know exactly when their presents might appear under the tree; new for 2009, the Santa Tracker will be present on Facebook, Twitter, Google Earth, Flickr and OnStar GPS navigation systems
Source: The Social, 12/01/09

 
Hotsheet Campaign  

Whataburger Gives Customers Free Food for Christmas
Whataburger is celebrating the twelve days of Christmas with free food – customers can register on the Whataburger Web site to receive 12 coupons for complimentary menu items such as fries and breakfast taquitos
Source: The Denver Channel Online, 11/19/09

 
Hotsheet Campaign  

Tiger Woods: 'Personal Sins Should Not Require Press Releases'
When it comes to crisis situations, PR pros and legal departments don’t always see eye-to-eye, as is the case with the recent Tiger Woods scandal – MediaBistro.com discusses Wood’s choice to communicate with the media rather than opting for the PR faux pas “no comment” route
Source: MediaBistro.com – PRNewser, 12/02/09

 
Hotsheet Campaign  

How Much Does it Cost to Call Someone Across the World?
To demonstrate the effectiveness of Skype, the internet telephone provider has launched the Phone Box Experiment – a campaign which features Rob, a guy sitting in the middle of the desert with a phone booth; users are welcomed to call Rob, who will supposedly answer, but are warned to be wary of the cost of such a long distance call when using standard phone service
Source: Brandflakes for Breakfast, 12/02/09

 
Hotsheet Campaign  

Dockers to Put Hair Back on Men's Chests, Halt Metrosexualism
Dockers has launched a new multimedia campaign, “Wear The Pants,” aimed at bringing back manliness in men’s attire – the 40 country outreach will feature print, online, billboard and radio ads, social media applications and in-market events to “put forth a new definition of masculinity, one that embraces strength and sensitivity and appeals to men who can change a tire AND a diaper"
Source: AdRants.com, 12/02/09

 
Hotsheet Campaign  

Spirit Airlines' Latest Ad Mocks Tiger Woods
Spirit Airlines is never one to shy away from taboo topics – the discount airline has jumped on the Tiger Woods bandwagon with the “Eye of the Tiger” sale; ads for the flight discount feature a flash animation of a tiger driving into a fire hydrant
Source: AdFreak.com, 12/02/09

 
Hotsheet Campaign  

SNEAK PEEK: Twitter’s Creator Shows off His New iPhone Project
Twitter creator Jack Dorsey has invented a new device which will allow iPhone users to scan credit cards – the “Square” plugs into the mobile devices headphone jack and reads the magnetic strip on the back of a credit card, transmitting billing information instantly from any location; the mobile scanner is set to hit the shelves once security and fraud protection is perfected
Source: Mashable!, 12/02/09

 
  ABOUT COYNE PR
Coyne PR is one of the most recognized independent public relations agencies in the world, receiving more than 50 industry honors in 2009 alone, including Consumer Agency of the Year and the Best Agency to Work for in America by The Holmes Report, in addition to PRWeek’s Midsize Agency of the Year. Coyne PR represents category leaders in consumer lifestyle (automotive, fashion & beauty, food & beverage, pet industry, retail & restaurant, sports, travel and toys & juvenile), healthcare (pharmaceutical, healthcare providers, health & fitness and healthcare instruments), technology (consumer technology and new media) and business-to-business communications. For more information, please visit Coyne Public Relations’ Web site at www.coynepr.com.
 
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