12.11.09
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Coyne PR Hotsheet
Coyne PR's weekly newsletter of the industry’s coolest campaigns, Web 2.0, promotions and advertisements
Hotsheet Campaign  

365 Days in 30 Seconds
CNN iReport is asking users to create 30-second video montages that recap their life in 2009, including major events and milestones that occurred this year; the best videos will be included in CNN’s coverage of New Year’s Eve
Source: CNN iReport, 12/01/09

 
Hotsheet Campaign  

Record Breaking Cocktail Genius!
The Prestwich Crew is mixing it up this holiday season – this group of T.G.I. Fridays bartenders released a “viral” video showcasing their crazy bartending tricks; video has generated 200,000+ views since posting on 12/1
Source: YouTube.com – PrestwichCrew, 12/01/09

 
Hotsheet Campaign  

J&R Giving New Yorkers More Bike Messengers, Chinese Menus
To promote their same day delivery service in NYC, local electronics chain J&R Music and Computer World has dispatched bike messengers toting giant J&R same day delivery boxes – people who snap a picture of the bikers can send it in for a $10 gift card; the chain has also distributed faux Chinese food menus with popular electronics in the place of menu items
Source: BrandFreak.com, 12/03/09

 
Hotsheet Campaign  

Deck the Halls With Tons of Google
This holiday season, Google helped users send mail – through the post office; the search engine allowed users to pick one of six postcards to send to the person of their choice – the site has since run out of physical cards, but e-cards are still available for download
Source: BrandflakesforBreakfast.com, 12/04/09

 
Hotsheet Campaign  

Genesee Bringing the World's Largest Beers to Rochester Brewery
One of the oldest breweries in the U.S., North American Breweries, is looking to set the record for the world’s largest beers – three 36-million gallon tanks of beer outfitted to look like cans of Genesee, Genny Light and Genesee Cream Ale will be placed at their Rochester, N.Y. headquarters; North American Breweries hopes that the cans will become a local landmark and draw in tourists seeking out the “world’s largest”
Source: BrandFreak.com, 12/04/09

 
Hotsheet Campaign  

Shark Week on Discovery
To promote Shark Week on the Discovery Channel, the network has created a microsite in partnership with the Australian Coastal Watch which provides satellite images showing how close sharks are to swimmers – zoom in and get a closer look, you might even catch a bite; click here to check it out
Source: Adverblog.com, 12/06/09

 
Hotsheet Campaign  

Clever Wins Every Time
Opticana Eyewear created a successful campaign with $500 by utilizing misspelled URLs – the company purchased domain names that were common misspellings of the 10 most popular sites in Israel (i.e. Yneu when they meant to type Ynet); instead of the usual error page, a message telling the user to check their eyesight and a coupon for discounted glasses appeared on the screen
Source: BrandflakesforBreakfast.com, 12/08/09

 
Hotsheet Campaign  

Angry Mob Issues Death Threats Directed at MTV’s Jersey Shore PR Battalion
MTV’s newest reality show, Jersey Shore, has created an uproar in the Italian-American community who feel that the show depicts people of Italian decent in a negative light; after only two episodes of the show, FOX News reports that network publicists have already received death threats through e-mails, phone calls and Facebook messages
Source: NYmag.com, 12/08/09

 
Hotsheet Campaign  

Grow a Festive Moustache in Minutes
Movember is over, but moustaches are still in – Stache the Halls is an interactive Web site which allows users to superimpose moustaches on their faces and share with others; a webcam is required
Source: USA Today – Pop Candy , 12/08/09

 
Hotsheet Campaign  

Jetblue Opens a Store in New York's Trendy Meatpacking District
Jetblue has opened a holiday pop-up store in the Meatpacking District of NYC which “sells” fictional Jetblue “Flyers Collection” products including suitcase suits and “Sounds on Jetblue” CDs; a disclaimer is posted on the front window letting consumers know the products inside are just for show
Source: Jaunted.com, 12/09/09

 
  ABOUT COYNE PR
Coyne PR is one of the most recognized independent public relations agencies in the world, receiving more than 50 industry honors in 2009 alone, including Consumer Agency of the Year and the Best Agency to Work for in America by The Holmes Report, in addition to PRWeek’s Midsize Agency of the Year. Coyne PR represents category leaders in consumer lifestyle (automotive, fashion & beauty, food & beverage, pet industry, retail & restaurant, sports, travel and toys & juvenile), healthcare (pharmaceutical, healthcare providers, health & fitness and healthcare instruments), technology (consumer technology and new media) and business-to-business communications. For more information, please visit Coyne Public Relations’ Web site at www.coynepr.com.
 
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