12.18.09
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Coyne PR Hotsheet
Coyne PR's weekly newsletter of the industry’s coolest campaigns, Web 2.0, promotions and advertisements
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The Top 10 Everything of 2009
TIME Magazine online has posted 50 top-ten lists, covering the best and worst of 2009 from politics to pop culture and everything in between
Source: TIME.com, 12/14/09

 
Hotsheet Campaign  

Do Facebook Ads Work for Tourism?
Small Biz Survival discusses the user of Facebook ads to promote local tourism – the post highlights the Lynchberg Regional Convention and Visitors Bureau which utilized banner ads on the social networking giant to reach their target audience for a fraction of the price of traditional advertisements
Source: SmallBizSurvival.com, 12/15/09

 
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Sports Illustrated Puts Stephen Colbert on Cover
Stephen Colbert dons an Olympic speedskating uniform on the cover of the latest issue of Sports Illustrated  to show his support for the U.S. Speedskating team – Colbert’s fans, “Colbert Nation,” became the largest sponsor of the team, raising more than $250,000 to send them to the Olympics; the team lost their annual sponsor, DSB Bank NV, due to bankruptcy
Source: Google.com, 12/16/09

 
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Hitwise: 'Facebook' the Year's Top Search Term
Experian Hitwise has released the top 300 searched terms of 2009; topping the list is social network Facebook, which beat out other popular search terms including “Michael Jackson,” “You Tube,” “Twilight” and “Tiger Woods”
Source: Cnet.com, 12/15/09

 
Hotsheet Campaign  

Canadian Company Will ‘Offset’ Emissions from Obama’s Air Force One Flight to Copenhagen Climate Conference
Lime Green, a Canadian company which works to reduce emissions, has claimed that they will plant 1,176 trees to offset the carbon emissions that will be created by President Obama’s flight to the U.N. Climate Change Summit 2009 in Copenhagen
Source: CNSNews.com, 12/16/09

 
Hotsheet Campaign  

Eight O'Clock Coffee cannot Believe You're not on Facebook Yet
Eight O'Clock Coffee has created a viral video designed to help the less tech-savvy get involved in social media – specifically, Facebook; the segment features a step-by-step guide on signing up and joining the conversation
Source: BrandFreak.com, 12/16/09

 
Hotsheet Campaign  

Stephen Colbert Duets with Alicia Keys on 'Empire State Of Mind (Part II)'
MC Stephen Colbert and Alicia Keys teamed up for a remixed version of Jay-Z’s “Empire State of Mind” – "Empire State of Mind Pt. II (Broken Down);" in the new version, Colbert mentions his New York favorites, like Hard Rock and the Disney Store, and shares his love for the ‘burbs
Source: MTV.com, 12/16/09

 
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Training 40,000 Employees in Social Media Isn't Easy
Telephone service provider Telstra has released a video to train their 40,000 worldwide employees on the proper usage of social media; the video discusses the three “R’s” which employees should keep in mind when using social media – responsibility, respect and representation
Source: BrandflakesForBreakfast.com, 12/08/09

 
Hotsheet Campaign  

Sears: Powering Parking Lot Dance Parties
To demonstrate the power of the DieHard car battery, Sears created a viral video featuring recording artist Reggie Watts, his speakers and a giant wall of lights – all running on a single DieHard battery; after Watts’ song, the battery is still able to start a car
Source: BrandflakesForBreakfast.com, 12/17/09

 
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  ABOUT COYNE PR
Coyne PR is one of the most recognized independent public relations agencies in the world, receiving more than 50 industry honors in 2009 alone, including Consumer Agency of the Year and the Best Agency to Work for in America by The Holmes Report, in addition to PRWeek’s Midsize Agency of the Year. Coyne PR represents category leaders in consumer lifestyle (automotive, fashion & beauty, food & beverage, pet industry, retail & restaurant, sports, travel and toys & juvenile), healthcare (pharmaceutical, healthcare providers, health & fitness and healthcare instruments), technology (consumer technology and new media) and business-to-business communications. For more information, please visit Coyne Public Relations’ Web site at www.coynepr.com.
 
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