As a member of the Coyne PR team, Jennifer brings over a decade of agency experience working with clients in the areas of consumer products, travel, financial relations, retail and beauty. At Coyne PR, she oversees major brands including Milk-Bone, Cheerios, Graco Children’s Products, Casio and Fruit-Roll Ups.
Jennifer began her public relations career with MWW and The Sherry Group. While at MWW, she worked in the financial and corporate communication practices with award-winning accounts such as Continental Airlines, Bally Total Fitness and Linens n’ Things. Working on the Continental Airlines account, Jennifer honed her crisis and employee communications skills that she continues to call upon even today. At The Sherry Group, she created special events and branding programs for M&M/Mars and Russ Berrie & Company.
Later, Jennifer became a member of Porter Novelli’s highly regarded Travel & Tourism Group. Here she supervised the Australian Tourist Commission account that secured more than 200 journalists to visit the country. She also worked on Promus Hotel Corporation to help create a crisis communication plan for several of its hotel brands.
While at Spring, O’Brien, Jennifer was a member of the account team that won the Cayman Islands Department of Tourism. During her tenure there, she also started the agency’s consumer marketing group.
Prior to joining Coyne PR, Jennifer worked at Brushfire, Inc. managing activities from event planning to strategic development. She worked on accounts including WOOLITE®, New Jersey Travel & Tourism, Kiss My Face and ERA Real Estate.