Kevin Lamb is vice president and director of Coyne PR’s health care practice. Kevin oversees all of the agency’s medical and health care work, including brand strategy, creative development, corporate and executive positioning, and scientific communications.

Under Kevin’s guidance, the agency has executed numerous high-profile campaigns for clients around personalized medicine, chronic disease, pediatric health, clinical diagnostics, and consumer health and wellness.

Kevin brings a deep understanding of and keen insight into current healthcare marketplace dynamics and the influence of payor and provider stakeholders to his clients at Coyne PR. Currently, he leads the strategic directions for Coyne’s work in the managed care category, and the hospital and health system sector.

Kevin has led the agency’s work over the past 10 years for Medco Health Solutions, the nation’s leading pharmacy benefit manager, leading award-winning campaigns for the company, and guiding it through and its rebranding initiatives and its spin-off from Merck & Co. He also directed Humana’s most innovative consumer branding campaign, launching the nation’s largest bike-sharing program, for which the agency was award a Silver Anvil. Kevin also led the strategy for all agency work with Siemens Healthcare in clinical and consumer channels.

Kevin’s experience spans over a range of medical, health and consumer brand work, including the launch of TAP Pharmaceutical’s Prevacid; consumer awareness campaigns for Johnson & Johnson’s LifeScan diabetes subsidiary, and work with Merck & Co.’s vaccine division. He also has created campaigns in cooperation with the National Football League (NFL) and the Professional Golfers Association (PGA).

Kevin began his career in the pharmaceutical division of Robert Marston and Associates in New York. He later joined The Sherry Group in the consumer branding division. Prior to joining Coyne PR, Kevin served as communications manager for Barton G. Designs, the nation’s leading event design company.

Kevin holds a Bachelor of Arts degree in both English literature and public relations from the State University of New York at Oswego.