As a Vice President at Coyne PR, Lisa Farynyk has developed and executed campaigns for some of the world’s biggest consumer packaged goods companies including Campbell Soup Company, Kraft Foods, General Mills, Wrigley, Verizon, and Disney.  She has also managed a number of high-profile national events and sports sponsorships, including the Pillsbury Bake-Off, Campbell’s SOUPer U.S. Olympic Parent awards program, the V8 Splash/USA Swimming sponsorship and the Chunky soup NFL sponsorship.

Lisa has also worked with numerous high-profile athletes, including NFL players such as LaDainian Tomlinson, Ben Roethlisberger, Donovan McNabb, Matt Hasselbeck, and Jonathan Vilma, among many others, as well as Olympic athletes including Janet Evans and Lenny Krayzelburg.  Lisa lends her strategic counsel and extensive media contacts to efforts including national and local market events, media tours and media training.

Lisa has managed the day-to-day operations and successfully implemented media campaigns and new product launches for the brands that line store shelves and refrigerators, including Mini Oreo, V8 Splash, Chunky Chili, and V8 Splash Smoothies.

Currently, Lisa is responsible for leveraging the Campbell’s Chunky soup NFL sponsorship, which has dominated the media for the last four seasons, increasing media coverage an average of 200% versus the year prior to Coyne PR working with Chunky soup.  Lisa also provides strategic direction and overall management for key accounts including, the Pillsbury Bake-Off, the United States Tennis Association, Harlem Globetrotters, Capri Sun, Kraft Salad Dressings, Bull’s-Eye Barbeque Sauce, and Wrigley’s online entertainment destination, Candystand.com.  

A graduate of Manhattan College, Lisa holds a bachelor of arts in communications.