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  Linda Bernstein Jasper

Linda Bernstein Jasper

Linda has spent her entire career in various aspects of the health care field, ranging from public health to policy to communications. She has overseen the agency’s work for several of its cornerstone health care clients, including Humana, Siemens Healthcare and Atlantic Health, responsible for strategic direction, day-to-day media relations management and the development of dedicated initiatives to build awareness around specific offerings.

In 2008, she led the communications program for the national debut of Humana’s bike-sharing program – Freewheelin – at both the Democratic and Republican National Conventions. To date, the program has garnered ten public relations awards, including a Silver Anvil from the Public Relations Society of America.

Prior to Coyne, Linda was a vice president at Keating Public Relations, overseeing the health care division. Before Keating, Linda managed the public affairs for Empire Blue Cross and Blue Shield, the largest health insurer in New York State. In addition to handling day-to-day media relations, she also oversaw the grassroots communications campaign for the company’s plans to restructure as a for-profit.

Linda also spent three years with the Robert Wood Johnson Foundation, the nation’s largest health care philanthropy. She and her team developed and secured funding for a variety of programs, including “Portrait of the Aging,” a photography exhibit of seniors displayed at the New York Historical Society; Health Desk for National Public Radio; and the Hollywood Health and Entertainment Project.

Linda holds a Bachelor of Arts degree in political science from Trinity College and has a master of health care administration from the University of North Carolina at Chapel Hill.

 

 

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