Linda Bernstein Jasper has spent her entire career in various aspects of the health care field, ranging from public health to policy to communications.  She has overseen the agency’s work for several of its cornerstone health care clients, including Siemens and Humana, responsible for strategic direction, day-to-day media relations management and the development of dedicated initiatives to build awareness around specific offerings.

Prior to Coyne, Linda was a vice president at Keating Public Relations, overseeing the health care division.  She managed the overall account direction for both not-for-profits and for-profits, including Atlantic Health; New Eyes for the Needy, an international charity for eyeglasses donation; and several biotechnology, pharmaceutical and disease management companies.

Before Keating, Linda managed the public affairs for Empire Blue Cross and Blue Shield, the largest health insurer in New York State. In addition to handling day-to-day media relations, she also oversaw the grassroots communications campaign for the company’s plans to restructure as a for-profit. This program, which targeted New York State policymakers, was approved by the New York State Legislature in 2002.

Linda also spent three years with the Robert Wood Johnson Foundation, the nation’s largest health care philanthropy.  She and her team developed and secured funding for a variety of programs, including “Portrait of the Aging,” a photography exhibit of seniors displayed at the New York Historical Society; Health Desk for National Public Radio; and the Hollywood Health and Entertainment Project, a program aimed at incorporating fact-based health messaging into television programming. She also worked on several multi-million dollar national programs, including Faith in Action and Covering Kids.

She began her career in public health, serving as a caseworker for the United Way’s Infoline, an information, referral and crisis intervention hotline.  While there, she counseled adult and teen clients on suicide prevention, as well as conducted community trainings on this issue.

Linda holds a Bachelor of Arts degree in political science from Trinity College and has a master of health care administration from the University of North Carolina at Chapel Hill.