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Gellar

As an Account Supervisor, Lauren manages public relations for two of America’s top family vacation destinations – Walt Disney World Resort in Orlando and Disneyland Resort in Anaheim. Lauren has helped plan and execute numerous initiatives related to Disney Parks’ “Year of a Million Dreams” campaign, most notably, a nationwide Dream “Job” search, which gave 25 Americans the chance to live out their dream job at Disneyland, as well as Disney Parks first-ever global advertising campaign featuring a shining line-up of celebrities captured in print by renowned photographer Annie Leibovitz. Lauren’s team recently handled media relations outreach surrounding the billion-dollar expansion plans for Disneyland’s California Adventure and helped them launch the underwater attraction, Finding Nemo Submarine Voyage.

Lauren helped launch Adventures By Disney, an immersive family travel company, under the guidance of Disney Parks, which creates unique family vacations around the world. She and her team have developed key relationships with travel, features, lifestyle and family and parenting media.

In June 2007, Lauren’s team helped plan and execute Miley Cyrus’ appearance at the World of Disney store in New York City, celebrating the release of her top-selling CD “Hannah Montana 2/Meet Miley Cyrus“ and DVD “Hannah Montana Pop Star Profile.” She has also successfully implemented multiple campaigns for the Disney Rewards Visa Card resulting in national media coverage for the card program.

In addition to her work with Disney, Lauren oversees broadcast needs and celebrity red-carpet events for Hard Rock International. She has interviewed celebrities from Al Gore and Melissa Etheridge to Willie Nelson, Natasha Bedingfield and Daryl Hannah.

Prior to joining Coyne PR, Lauren spent more than four years at Keating & Co. working in their consumer travel and tourism practice for select luxury hotels and restaurants, including Malliouhana Hotel & Spa, Cap Juluca, CuisinArt Resort & Spa and Mirror Lake Inn. Lauren also worked in Keating’s professional services practice, handling expert positioning for financial and legal experts, including some of the northeast’s top bank executives and attorneys.

A graduate of Seton Hall University, Lauren received a Bachelor of Arts Degree in communications with a focus on public relations.
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