Lisa Wolleon is the Vice President of Coyne PR’s food and beverage practice, overseeing both the consumer packaged goods and nutrition and wellness practice areas. Lisa manages a team of 20 full-time PR professionals with expertise in food and beverage, nutrition, and social media. She provides strategic and creative direction, ensuring all initiatives developed have an outstanding return on investment for her clients. Overall management for key accounts includes the Pillsbury Bake-Off (General Mills), AMP Energy Drinks (Pepsi Beverages), Seventh Generation, and Old Bay (McCormick), among others.

Throughout her career, Lisa has developed and executed campaigns for some of the world’s biggest consumer packaged goods companies, including Campbell Soup Company, General Mills, Kraft Foods, and Wrigley, and has managed a number of high-profile national events and sports sponsorships, including the Pillsbury Bake-Off, Campbell’s SOUPer U.S. Olympia Parent awards program, the V8 Splash/USA Swimming sponsorship, and the Chunky soup NFL sponsorship. She has managed the day-to-day operations and successfully implemented media campaigns and new product launches for the brands that line store shelves and refrigerators, including Mini Oreo, V8 Splash, Chunky chili, and V8 Splash Smoothies.

Lisa has also worked with numerous high-profile athletes and spokespeople, including NFL players such as LaDainian Tomlinson, Ben Roethlisberger, Donovan McNabb, Matt Hasselbeck, and Jonathan Vilma, among many others, as well as Olympic athletes, including Janet Evans and Lenny Krayzelburg. Lisa lends her strategic counsel and extensive media contacts to efforts including national and local market events, media tours, and media training.

A graduate of Manhattan College, Lisa holds a bachelor of arts in communications.