In her 10 years as a public relations professional, Melissa Skabich has created and implemented award-winning programs for well-known brand names.  At Coyne PR, she oversees public relations efforts for the Zone Diet, Crayola and Babies "R" Us. 

Before coming to Coyne PR, Melissa served as a consultant for Freeman Public Relations, playing an instrumental role several high-profile toy launches for Fisher-Price and Mattel, including the wildly popular T.M.X. Elmo, for which the team won the distinguished PRWeek Award for “Best Consumer Product Launch.”

Previously, Melissa was a senior account supervisor at WWR Public Relations, where she led the team that changed the world’s perception of the Atkins Diet, taking it from a fad diet to the dietary phenomenon that revolutionized the way Americans think about nutrition.  During her time with WWR, Atkins Nutritionals, Inc. launched their entire low carbohydrate product line and achieved unprecedented success, growing tenfold. 

Before joining WWR, Melissa held positions in the health care divisions at The MWW Group, Cairns and Associates and The Rowland Company.  Previous clients include Allendale Pharmaceuticals (Today Sponge), Mission Pharmacal (Citracal) and The C.J. Foundation for SIDS.

Melissa received her BA in English from Villanova University.